Get 3 - 5 leads or meeting booked in your calendar every week.

Cold emailing means reaching out to prospects or potential clients who haven't had any prior contact or relationship with you or your business and don’t know you. It's akin to a digital version of cold calling, but instead of phone calls, you're using email as your contact medium.

At Nerdy Joe, we use cold email to introduce your business to prospective clients, highlighting your unique value proposition to spark their interest to bring you hot leads you can sell to.

Regardless of the location, there is no standard pricing for cold email service that all the companies must abide by. Even worse, it’s hard to come by a cold email agency that transparently displays its different service tiers and their pricing on their website. 

How much you get charged for the service changes from one company to another and companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes. 

Agencies also price their service based on different pricing models. Others operate on a flat rate model, others charge based on a pay-per-lead model. There are also other pricing models that charge based on campaign duration, required amount of work or even the project size. 

Understand that depending on the cold email agency you’re working with, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

That cleared, based on our experience, cold email services cost from anywhere less than $1,000 up to $50,000 a month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.  

At Nerdy Joe, we prone transparent pricing. We know when you hire a cold email agency, your main aim is to run cold outreach campaigns to acquire leads, fuel ready-to-buy leads into your sales pipeline, and get meetings or sales opportunities with genuinely interested leads. 

Therefore, we offer three simple monthly packages at a fixed rate. For $499, you get 2 sales-qualified leads. For $999, you get 6 sales-qualified leads. And for $1,999, we deliver 15 sales-qualified leads. 

We believe that these packages provide excellent value for your investment, and they are carefully curated to match the unique market dynamics of Atlanta. Our pricing model is transparent, affordable, and designed to deliver maximum return on investment.

Yes, we do. 

One of our core principles for cold email campaigns at Nerdy Joe is never to rely on client data or use data or sales intelligence tools like ZoomInfo or Apollo to rapidly compile lists of individuals and then inundate them with generic, ineffective messages. 

Our success in cold emailing depends on the crucial task of deeply understanding your ideal customer and their needs. And to accomplish this, we ask you a series of introspective questions that help us understand who your product or service targets and why they are your ideal customers. 

From there we can understand almost everything about your product and its best use cases. Plus, using the insights from your responses, we perform comprehensive research to identify potential leads in your market, focusing specifically on Atlanta if that's your target area. 

Following this, we launch a customized cold email outreach campaign designed to engage and attract these leads for your business.

Compliance with data privacy laws is a critical aspect of our cold email outreach process at Nerdy Joe. We meticulously adhere to international data privacy regulations, including GDPR and CCPA, by ensuring transparency, seeking consent where necessary, and strictly maintaining data confidentiality.

There are several cold email agencies operating in Atlanta that you can hire for your business. Here are the top agencies that pop-up in every conversations:

• Nerdy Joe
• Uplers
• Belkins
• AdToro
• JosephStudios
• Precision Creative
• TheCommerceShop
• Caffeine Marketing
• And more.

Keep in mind that not all the lead gen businesses we listed here are physically located in Atlanta. You need to understand that what matters is their creative ability or talent to get the job done and bring you hot leads to sell to — and that’s what you should evaluate them on.

A cold email agency is a company that specializes in helping businesses reach out to potential customers through cold emailing. They handle all the work (creating, executing, and managing cold email campaigns on behalf of businesses) and offer a completely done-for-you service.

These agencies leverage their expertise in email marketing, prospect research, and campaign optimization to help you effectively reach potential customers, investors, partners, or other key stakeholders that you’ve never interacted with before.

The cornerstone of a successful cold email campaign, irrespective of the target location, is rooted in a comprehensive understanding of your target market and establishing an ideal customer profile in sync with your product and objectives.

That's why at Nerdy Joe we prioritize gaining a comprehensive understanding of your product, its specific target audience, and their need for your product. We'll even inquire about the foundational reasons behind your business.

So, if Atlanta is your targeted region, our strategy will entail meticulous research to identify suitable individuals from that market (who match your ICP). After that, we'll craft a bespoke campaign to pique their interest and convert them into dedicated clients for your enterprise.

Starting a cold email campaign with Nerdy Joe is a straightforward process. All you need to do is choose the package that aligns best with your business requirements and budget from our three offerings available on our pricing page.

Upon registration, we promptly set up a project for you on Basecamp and send an invitation for you to join. Following this, we engage in an in-depth conversation to discuss your needs and critical aspects like your target market, ideal customer profile, and more.

Next, we set up the new domains, build the outreach lists, conduct prospect research, and design the cold email drafts — effectively setting everything up. We'll also walk you through our operational process, and you'll have the ability to oversee all our activities in real-time.

At Nerdy Joe, we initiate new cold email projects by immersing ourselves in the client's business specifics and the unique selling propositions of their product or service. This method allows us to comprehend their particular demands and objectives for cold email marketing.

Following this, we engage in thorough discussions to understand your distinctive business needs and ambitions, enabling us to harmonize our efforts and strategies accordingly. We'll then perform exhaustive market research to pinpoint your ICP and construct a buyer persona.

We also prepare the necessary foundation to optimize your engagement levels. This involves tasks such as establishing and warming up new domains to ensure maximum deliverability, creating outreach lists, and researching potential prospects.

Our copywriting experts then write cold emails designed to connect with each member of your target audience. Our focus lies in cultivating relationships and nurturing leads as doing so fosters sustained engagement and builds connections that ultimately result in conversions.

As you may be aware, the initial weeks of any B2B lead generation campaign primarily involve testing, data analysis, and strategy refinement. This procedure assists us in identifying the most effective approach to generate results. 

So, the timeline for observing noticeable results can differ from one company to another. Some businesses may see results from the first week of the campaign, while others may need to allow a few weeks for substantial results. 

However, one thing is guaranteed: at Nerdy Joe, we are confident that we will deliver results within the first month of your campaign.

As soon as you join us, we greet your arrival with a wave of cheerful emojis in our Campfire chat. Next, we create a unique project, tailored specifically for your company in our Basecamp, and an invitation to join in reaches you without delay.

We’ll then kick off discussions to understand your goals, your ICP and other vital campaign components. We will either seek access to your existing domains or create new ones, ensuring they harmonize with your brand and create a favorable impression.

Once we have laid the foundation, we begin testing different messages and offers without delay, identifying what best resonates with your audience.

A comprehensive breakdown of our process would require a dedicated article. But our cold email process can be condensed into a few vital steps. Here’s a brief outline of our approach:

Pre-campaign

These are things we do before launching the cold email campaign. 

• Product research: We research your product to understand it inside out. It helps us understand who needs it and how to best sell it.  
• Domain setup and warm-up: We’ll create new domains for the campaign and warm them up. We’ll also ensure they’re well set up and positioned to deliver the deliverability rates. 
• ICP identification and buyer persona development: Together with you or your sales, will we define your best customers and we will pinpoint the right account to reach out to at each of these companies to get the best engagement. 
• List building: Based on what we agree on for the ICP and buyer persona, our team will proceed to manually identify leads, find their email addresses and build the outreach lists. 
• Prospect research and icebreaker creation: We’ll research each individual on our list individually for personalization purposes. We use the data we gather to create unique touchpoints in the emails, aka icebreakers.
• Cold email creation: We craft the cold email copies and sequences and ensure they’re all unique and personalized to their distinctive recipients.

Campaign

• Monitoring campaign: Here we monitor campaign performance and take notes. We move the prospects to different funnels or segments based on their engagement. 
• Improving: Based on the data we collect, if we find room for improvement, we do it to maximize results.

Post-campaign

• Reporting: At the end of the campaign, we deliver the leads we acquired for your business. Or, we’ll explain what went wrong and how we are going about it.
• Improving: If there’s improvement needed, we improve and set up the campaign for the best outcomes.
• Repeat: Repeating the process to bring more leads to the client.

That essentially covers it. What distinguishes us from other cold email agencies is our dedication to comprehensively understanding your target audience before we craft a single cold email.

Also, we don't do mass email campaigns. We hand-select and meticulously research every prospect we add to our list. We gather data about them to guarantee that every email we compose and every offer we include aligns with their needs. 

We focus on smaller lists and take the time to carry out the exhaustive work required to secure these leads for your business. We don't aim at thousands of people just to procure a few leads that you may struggle to convert into customers.

Our ideal scenario involves creating a list of 20 prospects, conducting thorough research on them before initiating the campaigns, and crafting uniquely personalized cold emails for each one. Our goal is to receive 15 replies, 10 of which are positive, and provide your sales team with 6 leads they can readily close.

All our activities are manually executed to ensure the highest levels of precision and effectiveness. We don't depend on any data intelligence tools or hire individuals from UpWork or Fiverr to quickly compile lists.

We recommend contacting multiple agencies that align with your brand to discuss their services when you're contemplating hiring a cold email agency.

Consider factors such as their expertise, success rate, past clients, track record, experience, and guarantees. Furthermore, your objectives and budget should influence your decision.

Make sure to ask precise questions about the quantity and quality of leads, associated costs, and potential conversions.

We encourage you to engage in a conversation with us, too. We stand prepared to answer all your inquiries and provide the necessary information for you to make a well-informed decision.

Collaborating with a cold email agency that has proficiency in the Atlanta market gives you the advantage of a team well-versed in the local landscape, thereby enhancing your chances of obtaining premium leads.

Remember that not all agencies will have a physical presence in Atlanta or even in the U.S. The essential factor is that the agency should possess the requisite expertise to thrive in your target market, effectively identifying and reaching out to the most suitable leads regardless of their geographical location.

At Nerdy Joe, our methodology of identifying your ideal customer profile and conducting lead research enables us to be your top choice for cold email marketing, whether your business is in Atlanta or any other location.

We always make it a point to comprehend your offerings fully and pinpoint the right individuals to connect with, which allows us to deliver consistently exceptional results, regardless of the target market.

The number of cold emails you can send per day in Atlanta is not restricted by the city itself, but rather by your email service provider and the CAN-SPAM Act. It depends on the resources available and the conditions. 

The best way to go about this is not to flood your recipient's inboxes, risking being marked as spam. At Nerdy Joe, we strategize the number of emails sent based on key factors and optimal engagement times to ensure effectiveness. 

Absolutely! Using Gmail to send cold emails in Atlanta is possible. However, Gmail does have a daily sending limit to maintain its services’ integrity and protect them from abuse. 

So, be sure to stay within these limits and follow best practices for cold emailing to avoid being flagged as spam. If your goal is to send a single, or couple of cold emails, you can use Gmail. 

But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like Instantly.ai. At Nerdy Joe, we leverage different platforms to optimize the deliverability and effectiveness of our cold email campaigns.

The success of cold email campaigns hinges on various elements, such as the relevance of the targeted audience, the potency of the communication strategy, the attractiveness of the offer, among others.

At Nerdy Joe, we assure strong engagement with the best of conversions. We trust in our ability to generate leads for any enterprise with a product or service that caters to a real need and has reached product-market fit.

Product-market fit serves as a crucial element in the success of any outbound campaign. If your business is still in the process of discovering its product-market fit, we may not be the most suitable choice for you.

Creating engaging subject lines with value-driven messages is often considered the gold standard for catching attention in cold emails, but from our experience at Nerdy Joe, this approach doesn't always guarantee success, especially if your brand is unfamiliar to the recipient.

During cold outreach, your first impression determines whether a lead will engage with your email or disregard it. Acknowledging this, we place significant emphasis on understanding your ideal customer profile (ICP) and pinpointing the accounts that correspond to each ICP.

We go beyond a cursory understanding. Our experts delve into each potential lead, collecting key data points. We leverage this data to inject a high degree of personalization into our messages, enabling us to consistently pique and maintain the recipients' interest.

Objectively speaking, each of the two strategies has its strengths, but cold email often fares better, as it offers a more targeted method and causes less disruption.

Cold calling is seen as intrusive, creating an off-putting experience for many recipients. It disturbs their day and may not mesh well with their preferred communication style.

In contrast, email offers a professional platform that's less intrusive, providing a space to reach potential leads. It facilitates business interactions that respect the professional boundaries of your prospects.

At Nerdy Joe, we gauge the success of cold email marketing based on meaningful metrics such as the agreed number of leads generated, the quality of those leads, and the conversion rates.

That's why we always initiate our partnership by outlining your goals and determining what you would consider a substantial success for your business. From our perspective, the primary indicator of a successful cold email campaign is the quantity of leads generated.

For instance, if you're a FinTech company selling software to accountants, the most influential metrics for your business would be the number of software sign-ups, the count of accountants requesting a demo, and the tally of individuals ready to discuss sales or deals. 

Though metrics like reply rate or open rate can offer insights for refinement and inform our future actions, they don't offer an understanding of the campaign's success. Regrettably, many cold email agencies only concentrate on these metrics when presenting results.

Though managing cold email campaigns in-house is feasible, delegating this responsibility to a specialist agency like Nerdy Joe brings several benefits and enhanced outcomes. 

Studies reveal that sales teams often devote a significant amount of their time to identifying and contacting prospective clients with cold emails, leaving minimal time for sales calls and sealing deals. This is where a cold email agency proves its worth. 

By assigning your cold email outreach to us, we handle these time-consuming tasks. We swiftly pinpoint potential clients and establish communication, thereby liberating your sales team's time and resources. 

Not only does this relieve your team from additional efforts, but it also guarantees an effective cold email outreach process. Your sales team can then concentrate on their primary competencies: having direct sales conversations with leads and closing deals.

Several factors could lead to a low response rate in cold email campaigns, such as imprecise targeting, an unimpressive sender profile, ineffective messaging, neglect of audience preferences, or uninspiring offers. 

At Nerdy Joe, we proactively tackle these potential challenges. We conduct A/B testing with various offers and message styles to identify what attracts your specific target audience the most. 

This practice enables us to refine our strategies and optimize the campaign for better results. We also explore alternative ways of reaching your target audience, usually considering LinkedIn as email may not be the only medium your audience uses for business communication. 

Our goal here is to create a go-to-market strategy that corresponds with your business and your specific target audience.