Looking for a battle-tested agency to get you meetings with potential clients? We have set over 300 meetings in the last quarter for our accountancy clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.
After running hundreds of cold email campaigns and sending thousands of cold email sequences, one thing is for sure: we know the framework and formulas for getting people to respond to a cold email. Let us do it for your accounting firm.
We'll manually build a prospect list that factor in your accounting business's right ICP, buying committee, and market segment. We'll also ensure every prospect matches certain intent and psychographic criteria.
We'll identify your ideal customer profile (ICP) for accountants and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.
With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.
These cold email case studies go through our approach and how it applies to some of our accountancy clients.
Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO.Read the case study
Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.Read the case study
Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.Read the case study
Subscribing to our cold email agency for accountants is pretty straightforward. See it for yourself 👀.
1 Choose a subscription and pay
2 Get a Basecamp invite
3 Campaign launch
4 Get results
Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.
Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, accountants like yourself, love that we tick these boxes.
Director of Sales at MindFire, Inc.
The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.
Head of Marketing at Hunter.io
Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.
Have a question in mind about our cold email agency for accountancy businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.
A “cold email” is a type of email sent to a recipient without prior contact or relationship with them. The term “cold” is used because the recipient is not expecting the email and has not requested information from the sender. It’s similar to the concept of cold calling, where a salesperson calls a potential customer without prior interaction.
That said, cold emailing is typically used in sales and marketing as a way to initiate a conversation and potentially develop a business relationship with a potential customer, investor, or other business contact. That’s why it’s regarded as one of the best lead generation strategies — even over cold calling and LinkedIn outreach.
So, for your accounting business, that means we will use cold email as an outreach channel to reach out to your prospective clients, be it businesses or individual accountants who fit your ICP to introduce your business, highlight your unique value proposition to spark their interest to bring you hot leads you can sell to.
Cold email agencies serve a wide array of businesses across several industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services.
If you’ve ever been on the pricing page of any cold email service you can tell. They don’t transparently display their different service tiers and their pricing on their website.
With things being so, the price for cold email service in the accounting and any other business industry changes from one company to another. Companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes.
Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model.
Some companies even operate an email volume model, meaning that you pay based on the number of cold emails they send on your behalf. You’ll also come by other pricing models that are based on campaign duration, required amount of work or even the project size.
That cleared, based on our experience, cold email services cost from anywhere less than $1,000 up to $50,000 a month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.
Interestingly, based on the company you’re working with and how they believe cold emailing should be done, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.
At Nerdy Joe, we value pricing clarity. We know that you are hiring a cold email agency to generate leads for your accounting business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.
With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.
We are confident that these packages offer great value for your business, and they're tailored to align with the distinct market conditions of your accounting firm. Our pricing structure is clear, economical, and structured to yield the utmost return on investment.
Yes. Well, here is what we do.
Unlike what most cold email agencies and gurus preach, the central tenets of our agency’s cold email campaigns revolve around not depending on client data or leveraging data or sales intelligence tools such as ZoomInfo or Apollo to swiftly gather lists of individuals and then blast them with generic, ineffective cold email.
Our effectiveness in cold emailing rests on our solid processes of thoroughly understanding your ideal customer and targeting a select group of prospects. And to achieve this, we engage you with a set of insightful questions that help us comprehend who your product or service serves and why they are your perfect customers.
From your answers, we can grasp nearly all there is to know about your product and its best use cases. Moreover, as we are making sense of the insights gained from your answers, we also conduct thorough research to pinpoint potential leads within your target market.
After this, we initiate a bespoke cold email outreach campaign, intended to engage and draw these leads towards your business.
At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international anti-spam laws. Our cold email outreach process is built around responsible data collection and usage practices.
We strictly adhere to regulations such as GDPR and CCPA, ensuring that all our communications are legal, ethical, and respect the privacy of the recipients. This adherence to data privacy standards not only protects our clients in the accounting industry but also builds trust with their potential customers.
There are various competent cold email agencies catering to the accounting industry. Here are the top ones:
The truth is all lead generation companies will tell you that they can be an excellent cold email service for your accounting business, which we optimistically believe they can do well. But they don’t make it a niche — they serve a wide variety of industries.
Our agency, Nerdy Joe, distinguishes itself by providing a more personalized, results-driven approach. We create high-converting cold email campaigns tailored to the unique needs of your accounting business.
A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They manage all aspects (research, implementation, and overseeing cold email campaigns for businesses) and provide a fully-managed service.
These companies are made of outreach and copywriting experts with proficiency in email marketing, prospect investigation, and campaign management to aid you in reaching potential clients, investors, partners, or other significant stakeholders with whom you've never previously engaged.
They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals.
At Nerdy Joe, we firmly believe that the key to a triumphant cold email campaign, regardless of the target sector, lies in a thorough grasp of your target market and the creation of an ideal customer profile that aligns with your product and goals.
That's why we at Nerdy Joe put a premium on fully understanding your product, its specific target demographic, and their requirement for your product. We have a bespoke framework for this. We will even ask you about the fundamental reasons for your business's existence.
So, if your targeted market comprises accountants, our approach will involve rigorous research to pinpoint the right individuals from that market (who align with your ICP). Following this, we'll design a tailored campaign to reach out to them and turn them into leads for your business.
Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.
If you are embarking on this journey with us at Nerdy Joe, all you need to do is choose the package that aligns best with your business requirements and budget from our three offerings available on our pricing page.
As soon as you register, we automatically establish a project for you on Basecamp and send an invite email your way. Next, we initiate a dialogue to understand your requirements and key elements such as your target audience, ideal customer profile, among others.
Following that, we lay the groundwork for new domains, compile the outreach lists, prospect research for data enrichment, and create the cold email drafts — essentially putting everything in place. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.
At Nerdy Joe, our approach to new cold email projects always begin by a deep dive into the specifics of our client's business and the unique value propositions of their product or service. This is how our experts understand their specific needs and goals for cold email marketing.
When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.
At the same time, we lay the necessary groundwork to maximize your engagement levels. This encompasses activities such as setting up and warming up new domains to ensure maximum email deliverability, building outreach lists, and researching potential prospects.
Next, our team works on the outreach emails and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.
We also run A/B testing campaigns while trying different offers, sending times, messaging styles, and more. The idea behind this is to find the go-to-market strategy that works best for your target audience.
Also, we believe in transparency and provide our clients with regular, comprehensive reports detailing campaign performance.
As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.
As such, the timeframe to witness noticeable outcomes can vary from one business to another. While some companies may start to see results from the first week of the campaign, others may need to wait a few weeks to see significant progress.
Nonetheless, one certainty remains: at Nerdy Joe, we assure you that you will start seeing results within the first month of your campaign.
The minute you sign up with us, we welcome you with a burst of lively emojis in our Campfire chat. After that, we generate a distinctive project, custom-made exclusively for your company on our Basecamp, and you'll receive an invitation to join.
We then initiate conversations to comprehend your objectives, your ICP, and other critical elements of the campaign. We'll either request access to your existing domains or establish new ones, ensuring they align with your brand and project a positive image.
Once the groundwork is laid, we promptly begin testing various messages and offers, identifying those that best strike a chord with your audience. That means that work has started the minute you signed up.
Explaining our process in all its depth would require a separate, detailed article. Nevertheless, our cold email procedure can be distilled into several crucial steps. Here's a succinct overview of our approach:
These are actions undertaken prior to launching the cold email campaign.
That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.
Also, we don’t do any mass email campaigns. We hand-pick and research every single prospect we put on our targeting list. We also collect data about them to ensure every email we write and the offers we include are aligned with their needs. We don’t rely on templates and two prospects never receive the same emails.
We target small lists and take the time to do the daunting work it takes to win them for your business. We don’t need to target thousands of people to only bring you a couple leads that you might not be able to turn into customers.
Our ideal scenario is to build a list of 20 prospects, research them properly before launching the campaigns and craft uniquely personalized cold emails for each one of them, get 15 replies, 10 positive, and bring your sales team 6 leads they can easily close.
We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists.
As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.
Take into account factors like their skill set, success ratio, previous clientele, experience, and any guarantees they offer. Also, your specific goals and budget should play a significant role in your decision-making process.
Be sure to ask detailed questions about the number and quality of leads they can generate, the associated costs, and the potential conversion rates.
We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.
Working with a cold email agency adept in the accountant market offers you the benefit of a team familiar with the industry environment, thereby enhancing your chances of securing high-quality leads.
However, the reality is that most top-tier agencies will not specifically specialize in your accountant market. The critical factor, therefore, is the agency's ability to excel in your target market, effectively identifying and reaching out to the most relevant leads, regardless of where they're located geographically.
At Nerdy Joe, our approach of defining your ideal customer profile and conducting thorough lead research equips us to be your best choice for cold email marketing, be it for an accounting business or a CBD business.
We always prioritize fully understanding your offerings and identifying the right individuals to reach out to. This approach enables us to consistently deliver outstanding results, irrespective of the industry in focus.
The number of cold emails you can send per day isn't strictly limited, but it's crucial to avoid practices that could flag your domain as spam. Generally, for new domains, it's advisable to start small (around 20-50 emails per day) and gradually scale up.
The most effective approach is to avoid overwhelming your recipients' inboxes, as this could lead to your emails being marked as spam. At Nerdy Joe, we carefully plan the volume of emails sent, taking into account critical factors and peak engagement times to ensure the efficiency of our outreach.
Yes, you can send cold emails with Gmail. However, Gmail limits the number of emails you can send per day to protect its reputation and yours from being marked as spam.
For regular accounts, the limit is around 500 emails per day, while Google Workspace users can send up to 2,000. At Nerdy Joe, we use specialized email tools designed for cold emailing, which help manage these limits and ensure optimal deliverability.
Here is the thing, if your goal is to send a single, or couple of cold emails, you can use Gmail. But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like Instantly.ai or lemlist.
The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry averages suggest a 15-25% open rate and 2-3% response rate.
For us at Nerdy Joe, the success of cold email campaigns hinges on key elements, such as the relevance of the targeted audience, the effectiveness of the messaging strategy, the relevance of the offer based on the prospect’s pain points, among others.
At Nerdy Joe, we guarantee engagement and optimal conversions. We have confidence in our ability to generate leads for any business offering a product or service that satisfies a genuine need and has achieved product-market fit.
Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.
An enticing subject line paired with value-packed emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.
In cold outreach, the initial impression you make determines whether a lead will engage with your email or dismiss it. Recognizing this, we put significant emphasis on understanding your ICP and identifying the accounts or individuals that align with each ICP.
Our experts meticulously analyze each potential lead, gathering crucial data points. We use this data to incorporate a high degree of personalization into our messages, allowing us to consistently spark and sustain the recipients' interest.
While both tactics can be effective, cold emailing tends to be more efficient and less intrusive than cold calling.
Cold emailing allows you to reach a larger audience in less time and provides the recipient the convenience to respond at their leisure. It also provides more space to convey your message and demonstrate your value proposition.
For accountants, Nerdy Joe has found cold emailing to be an especially effective strategy for generating leads and building client relationships.
At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.
As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.
The most important metrics for your business, for instance, would be the number of people or businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.
While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.
While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.
Research reveals that sales teams often spend a significant portion of their time identifying and reaching out to potential clients through cold emails, leaving minimal time for sales calls and closing deals. This is where a cold email agency comes in.
By entrusting your cold email outreach to us, we take on these time-consuming tasks. We quickly identify potential clients and initiate communication, thereby freeing up your sales team's time and resources.
Not only does this alleviate the extra burden from your team, but it also ensures a more efficient cold email outreach process. Your sales team can then focus on what they do best: engaging in direct sales conversations with leads and closing deals.
There could be several factors contributing to a low response rate in cold email campaigns such as imprecise targeting, an unappealing sender profile, ineffective messaging, ignorance of audience preferences, or irrelevant offers.
At Nerdy Joe, we actively address these potential issues before they even rise. Part of our strategy is to conduct A/B testing with various offers and message styles to identify what resonates with your specific target audience the most.
This practice enables us to fine-tune our strategies and optimize the campaign for better results. We also explore alternative ways of reaching your target audience, often considering LinkedIn as email may not be the only medium your audience uses for business communication.
Our goal here is to construct a go-to-market strategy that aligns with your business and your specific target audience of accountants.