Top 11 Outbound Lead Generation Services for B2B SaaS

Most outbound lead generation services for B2B SaaS companies charge you for the work they do for your business, not the results they produce.

They get you to sign long-term contracts, and at the end of the day, you get very little value from their services.

Making matters worse, many SaaS companies struggle to close the leads they get from their lead gen company's campaigns.

In most cases, the leads are still for from educated and are not ready to buy, which does not guarantee your ROI — and that's why we decided to create our results-driven B2B SaaS lead generation agency.

We have productized all our services. This means that you choose the result you want, we make it happen for you, and you pay for it.

Our goal is to build your buyer personas and fill your sales pipeline with sales qualified leads.

We do most of the marketing, lead generation, lead nurturing, and more in your sales process.

We strive to create an authentic product experience so that when prospects arrive at the meeting with your sales team, they are ready to become paying customers, and all your sales team has to do is sell.

In this article, we review 11 of the most well-known SaaS B2B lead generation services or agencies that come up in most conversations. We'll provide the data you need to weigh them and work with the best company for your needs.

What Does An Outbound Lead Generation Service for B2B SaaS Do?

An outbound lead generation service company for B2B SaaS pushes its marketing messages to a specific audience that may or may not be aware of your brand’s product or services. 

They make use of strategies such as cold calling, cold emails, cold messages, and more to carry out their outbound lead generation services. 

If either of the above business methods is something you need help with, here are the top 11 outbound lead generation services that you may be interested in.

11 Best Outbound Lead Generation Services for B2B SaaS

1. Nerdy Joe

2. Belkins

3. CIENCE

4. SalesPro Leads

5. RevBoss

6. Datarob

7. Callbox

8. Growth Rhino

9. Apollo

10. Uplead

11. WebFX

Here’s in more detail what you need to know about each of these agencies and companies.

Nerdy Joe

Nerdy Joe is a B2B digital marketing agency that only offers email marketing and outbound lead generation services. We keep our service offerings narrow because it helps us do our job in the best way possible.

Working with us is pretty straightforward as we don’t require you to commit to a certain number of months, and you know exactly what you get when you choose to work with us.

Why’s Nerdy Joe the Best Outbound Lead Generation Service for B2B SaaS

Here are some reasons why Nerdy Joe is one of the best lead generation companies in the US.

You pay for results — not the jobs to be done

Working with most outbound lead generation services really comes down to these 4 scenarios:

• They charge you for the jobs to be done, meaning you pay them to send X amount of emails per month. 

e.g., You pay $500, and we’ll build a list of 250 prospects per month.

• They charge a flat fee per month to do lead generation for you, and they’re vague as to what the results will be. 

e.g., You pay $3,000, so the outbound lead generation service provider can run campaigns for you, and the results are just a matter of “it depends.”

• They charge you a flat fee on a monthly basis and send you leads that aren’t close to being warm, let alone qualified.

e.g., You pay $1,700 per month, and they send a list full of people who have downloaded an ebook and call them leads.

• They charge you for each qualified lead they bring, or you pay a flat fee, and they get a certain number of sales-qualified leads every month.

e.g., You pay $1,000 per month, and they generate leads (5 or 7) for you every month, and it’s up to you to close these leads based on your sales cycle and sales funnel. 

Without a doubt, the best outbound lead generation service for B2B SaaS is the agency that charges your SaaS company per qualified lead. 

At Nerdy Joe, we know that there are jobs to be done to get your software company leads. To be fair, that’s part of every agency’s lead generation process. We don’t just charge you for the job to be done.

 Instead, you pay for the ROI (return on investment) you get.

That means instead of charging you for the number of prospects we put in your campaign list or for the number of emails we send on your behalf, we charge you for the number of meetings we book for you or for the number of high-quality leads we send your way.

We do this because we know for a fact that every SaaS business struggling to increase its sales cares more about filling its pipeline with quality leads than the number of emails its sales teams send on a monthly basis. 

As simple as that.

When you start working with us, our outbound lead generation experts only lead with metrics that matter:

• The number of meetings booked.

• The number of “YES” and positive replies.

• Lead to close rate.

Not the usual open rate, clickthrough rate, bounce rate, etc.

For instance, we have a client that’s a service-based business. They wanted to increase the number of quote requests they get on a month-to-month basis. 

Here are the metrics we report to them:

• The number of clicks we get on each CTR. 

• The number of positive conversations we have with prospects. 

• The number of quote requests.

• And the lead to close requests.

If you’re an e-commerce brand selling to individuals, we’ll only charge you for the number of orders we get for the company. 

The bottom line, the results we get for our clients depend on their company goals and context. We simply don’t have a one-size-fits-all lead generation. 

We don’t play the volume game — we personalize every single email

Cold email is not dead.

It’s just the playbook of nowadays self-proclaimed cold email gurus that’s outdated and shabby.
You’re probably familiar with some of these.

• “Send 1000 cold emails a day.”

• “Use Copy AI to flip some personalized first lines.”

• “Buy 10,000 contact data from UpLead and send 300 emails a day.”

While this tactic seems to bring some leads for the people who run such campaigns, there’s a big difference between the quality of leads they get and that of someone who sends a cold email that reads personal, relatable, and timely.

Personalization and relatability make people reply to you even when your timing is not great.

Here’s an example of where I reached out to a Global VP of Marketing, but the timing wasn’t great.

Still, she took the time to reply and communicate an appropriate time when it makes sense to touch base.

Personalization is what makes people who are averse to cold outreach reply to your cold email.

Here’s an example where we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.

Here’s another example where we pitched a Head of Marketing, and here’s the response. 

Contrary to what these gurus suggest, most of our outbound lead gen campaigns are run towards 10 or 15 people, not 1000.

That’s because we simply believe that the best sales strategy is to build trust and relationships. That’s why most of the responses we get are:

• “Wow, such a nice email, Ernest.”

• “Thank you for the nice words and compliment, Ernest.”

• “Let’s catch up next Thursday.”

• “Ernest, love your email. Can you follow up on the 25th?” 

Now, you’re probably wondering what our process is for nailing the personalization part of our campaigns. Where do we get information about each prospect?

Well, glad you asked.

• We watch interviews and podcasts your target audience has participated in.

• We read blog posts and thought leadership articles they wrote or contributed to.

• We read their comments and posts on LinkedIn, Twitter, and Mastodon.

• We read their company’s new mentions.

We then combine all of the information we collected to find unique angles and craft personalized first lines or icebreakers.

We don’t use purchased data or scrapped information — we build our data manually 

First things first, we don’t build our campaign data manually because we’re old school or like working hard.

We simply don’t use client data or purchase data when running outbound lead generation campaigns because this data is rarely accurate. 

The reason for this is very simple:

• Most of this data is not updated. For example, with the great resignation, a lot of companies lost their talent. Some laid off thousands of employees, some of the people found new jobs, and some stayed jobless. So in most cases, you’ll likely end up with non-actualized data.

• Most of these tools come at a hefty cost and aren’t worth the investment due to the number of email addresses that bounce back.

• These tools are just good at finding prospects based on demographic and technographic data. And what really matters for our campaigns is the prospects’ psychographics. (i.e., what they really like, what podcasts they listen to, what publications they read, etc.?)

For example, using ZoomInfo or Lusha, it’s easy to find prospect data using filters like the following: 

• The company is in the crypto trading industry, 

• 50 to 500 employees,

• Raised capital,

• Based out of Austin, Texas,

• Uses AWS for hosting and Magento.

Now, as much as you want to personalize your cold emails, what can you do with this data?

So, instead of relying upon this type of data, we go one step further and ask questions like the following:

• What does your ideal customer look like?

• Which category of clients has the highest lifetime value?

• Tell me about one client you closed in an easy way.

• Tell me about the category of clients that churns the fastest.

• Tell me about the top 3 objections that constantly pop up during sales calls.

• Etc.

We use the answers to these questions to identify your ICP and buyer persona. 

And you can tell this type of information makes the difference between: 

“Our target is series A crypto trading companies,” 

And 

“Our ICP is a VP of Partnership at a crypto trading company, and his main pain points are that he struggles to close partnership deals with influencers, he does not know how to reach out to influencers. He often refers to TikTok and Gumroad’s blog to get insights as to how to influencers think.” 

Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run our lead generation campaigns.

We don’t require you to commit to a 3-month contract

Nerdy Joe is a subscription business, and you only renew your subscription if you’re satisfied with the service. 

Unlike most outbound lead generation services that require you to commit to a 3 to 6-month retainer, working with us means you get results starting from Month 1. And if you’re happy, you can renew your subscription.

Also, because you know exactly what you are paying for, we don’t send you proposals based on surface-level information we have about your company. We also don’t waste your time with useless meetings. 

You get what you pay for — depending on the plan you choose; you know exactly what you get 

Nerdy Joe’s offerings and pricing are clear — and this is probably why we’re one of the best lead generation agencies. You choose a plan based on your budget and needs, and you know exactly what you get at the end of the month.

• No “it depends on a lot of factors.”

• No “Your account manager swallowed the key to his office and couldn’t work.”

If you have product-market fit and are solving a problem that most people have, it is almost everything we need to get you results.

But if you’re still figuring out who your solution is best for, then we’re probably not going to be of help.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Starter: It costs $499/month and only gives you a warm LEAD.

• Boss Mode: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $799/month and gives you 5 hot and sales-qualified appointments or LEADS.

• Outbound Machine: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.

• A full list of prospects that fit your buyer persona and ICP.

• The campaign setup fees.

Belkins

Belkins is a B2B outbound lead generation company that provides appointment-setting services and specialized sales strategies for several companies across 190+ industries. 

It is a notable company that has worked for thousands of companies, such as Mole Street, Ebanx, Cemtrex, CitrusAd, Berkeley University of California, and more.

Based on data from the company’s website, they approach lead generation services with the four following approaches:

• As soon as you sign up for their services, they set up a meeting with some of their experts to discuss your company, marketing goals, and lead generation strategies. 

• Then, their data mining experts will conduct audience research to build a prospects list that fits your ICP

• Afterward, they design customized outreach email templates for your target audience.

• Finally, they achieve the appointment-setting services by booking meetings with your leads, assigning you an SDR, and more.

Pricing

Belkins’ pricing wasn’t specifically stated on their website. However, they seem to work with clients on a contractual basis. 

Their minimum plan, which is termed “Startup” and “Growth,” lasts for 6 or 12 months. Meanwhile, the “Growth Plus” plan lasts for 12 months. 

Thanks to their ROI calculator, it appears that a list of 900 prospects gets you 68 appointments throughout the year (at least 5 meetings per month) and costs you $54,000 annually or $4500 per month.

CIENCE

Cience is a B2B lead generation company that offers various outbound lead generation services and software to produce scalable results for various companies across 195+ industries. 

They reportedly have a top-notch sales development team that implements sophisticated sales processes through various software to execute multi-channel campaigns and generate qualified sales leads for organizations seeking to level up their sales game. 

Some of their sales intelligence tools include;

• Chatbot software,

• Programmatic ads tools,

• Appointment setting tools,

• Real-time chat,

• Marketing platforms,

• Project management tools, and

• CRMs

They also conduct research through lead generation techniques such as phone calls, social media marketing, web prospecting, and email marketing to bring sales opportunities. 

Contrary to Nerdy Joe’s subscription plan, Cience requires a 3-month contract before they generate sales opportunities for your company.

Their pricing isn’t available on their website. But you can fill out a form and talk to an SDR to get a quote.

SalesPro Leads

SalesPro Leads is a B2B lead generation and an appointment-setting company that generates qualified sales opportunities for businesses in the technology industry.

They offer two programs that focus on generating these sales opportunities through B2B appointment-setting services. These programs include:

• Exclusive Partner Lead Program

• Target Market Program

Through these programs, they partner with your sales team and empower them to identify qualified sales leads that produce excellent results.

There is no information about SalesPro Leads’ pricing on their website. However, if you intend to work with the agency, you can call, email, or fill out their forms to get a quote.

RevBoss

RevBoss is a venture-backed sales prospecting software and service company that helps B2B companies generate qualified sales leads and win more clients. 

They focus on selected industries such as marketing agencies, SaaS companies, consulting firms, growth start-ups, and PR/communications firms. 

They implement outbound sales prospecting by providing data, software, and service to generate sales opportunities. RevBoss focus on lead generation by implementing these approaches:

• They automate some processes (data, reporting, and more) to enable their team to focus on more lead-generation strategies such as targeted messaging, data analysis, and client relationships.

• They connect your CRM to theirs to send over the generated leads and activity data. They use hundreds of apps (HubSpot, Salesforce, and more) to make the integration process easier. 

• You get a RevBoss login to access relevant data and all their campaigns.

RevBoss offers two pricing plans, and both require a minimum of a 12-month contract.

• RevBoss Growth which costs $3200 per month and 38,400 annually

• RevBoss Pro, where the cost is unavailable. But you can contact them to get a quote. 

Datarob

Datarob is a B2B lead generation company that specializes in generating qualified leads and boosting sales for various companies.

According to their website, they have a 5 pronged approach to how lead generation works:

• As soon as you sign up for their service, they create your unique value proposition and ideal customer profile.

• Their data researchers utilize some smart tools to identify your potential customers.

• They set up targeted campaigns and reach these prospects via phone, socials, emails, or LinkedIn.

• They A/B test their process and continuously reach out to your prospects.

• They partner with your sales and marketing team and drive them to perform various digital marketing services such as SEO, PPC, chatbots, and SMM.

Datarob charges € 3,000 for their service, with €2,000 for SDR and €1,000 for database research. 

Callbox

Callbox is a B2B lead generation service company that focuses on lead generation, outbound sales development, and sales appointment setting.

They implement a multi-channel marketing approach by combining emails, phone calls, SEO, chatbots, and social media to generate leads and win clients. 

Callbox executes its marketing campaigns through four crucial steps:

• They focus on high-value accounts to identify your ideal buyers

• They provide an in-depth understanding of each account and build a complete profile of each prospect

• They reach out to the identified prospects

• They nurture and follow up on each interested prospect to move them into the buying process. 

The lead generation company also works with Pipeline and HubSpot to automate campaigns and generate sales opportunities. 

There are no details about the company’s pricing model on the website, but you can request a quote if you choose to work with them. 

Growth Rhino

Growth Rhino is an email marketing company that helps companies to drive revenues through emails and a sales pipeline. They've worked with companies such as Educhain, Toasty, Crowdlinker, SPP, UrbanMonks, Dtec, and more. 

This company utilizes cold emails to secure partnerships, nurture leads, get trial users, generate awareness, book meetings with prospects, distribute content, and raise venture capital. To achieve these goals, Growth Rhino executes some proven processes:

• They identify your target audience and craft relevant messages that fit each persona

• They identify messages that resonate with your audience and figure out the channels that complement the email campaigns

• Then, they focus on winning campaigns and amplify them

• They optimize to discover qualified leads

There is no information about Growth Rhino’s pricing on the website, but you can book a 20-mins call or fill out a form to get in touch with them.

Apollo

Apollo is a lead generation SaaS platform that provides contact and data enrichment for businesses.

Although it isn’t a B2B lead generation service agency per se, it equips you with the tools and training you need to run a successful lead generation campaign. 

Hence, if you want your in-house sales team to run your email campaigns rather than outsourcing to a lead generation firm, Apollo is your best shot. 

Apollo offers four pricing plan and which includes:

• A free plan

• The basic plan, which costs $39

• Professional plan, which costs $79

• Organization plan, which also costs $79.

Uplead

Uplead is a lead generation software that provides high-quality B2B contact and company data.

They build a clean prospecting list from the data which you can integrate into various sales tools and generate new leads. Some of their services include:

• Building prospects’ lists

• Real-time email verification to ensure that your leads are real

• Collecting thousands of leads at once

• Enhancing the current data you have collected

• Capturing leads through web browsing

Uplead offers four pricing plans for its customers.

• A free plan

• Essential plan, which costs $74

• Plus plan, which costs $149

• Professional plan, which costs $229 

WebFX

Although WebFx claims to be a lead generation company, they mainly offer inbound marketing services, including content marketing, SEO, email marketing, and paid ads services. 

Thanks to the different services they offer, they have generated over 7.5 million leads and have worked with various companies such as Rowan University, Arrowquip, Kangol, Virginia Lottery, ABF Freight, and more.

If you want to work with WebFX, you will have to request a quote from their website. 

5 Outbound Lead Generation Strategies to Boost Sales for Your B2B SaaS

Let’s discuss some outbound lead generation strategies you can use to  boost sales for your B2B SaaS 

1 - Cold email

Cold email is an effective strategy for marketers dealing with outbound marketing. Although many think it is obsolete, it has numerous advantages as long as you use it correctly. 

After all, the cold email conversion rate as of 2021 stood at 15.11%. Interestingly, the average ROI for cold emails is 3,800%. In other words, you receive a $38 return for every $1 you invest.

Besides, a study by Hubspot revealed that 80% of prospects prefer to be contacted by email than any other marketing channel. This implies that cold email remains one of the most effective strategies you can use to reach out to your audience.

But, how do you craft a cold email copy that captures your prospects’ attention and gets you replies?

• Research your ICPs

• Personalize your messages

• Craft a catchy subject line

• Include a clear and compelling CTA

• Send some follow-up messages

• Know when to stop to avoid spamming your subscribers

2 - Cold calling

Just like cold emails, cold calls are also effective for outbound lead generation. The result you obtain often depends on how you use it.

The best way to do cold calling is after sending a few cold emails. This happens when your prospects have gone silent on your messages or after they know you.

When you intend to make cold calls, here are a few tips you can consider.

• Know your prospects

• Craft a personalized calling script

• Provide value by holding conversations that build relationships

• End the call by confirming what the next step is.

3 - LinkedIn cold messages

LinkedIn is another great means of connecting with your prospects and knowing their interests. Not only can you check their background on this platform, but you can also curate your profile to increase brand awareness. 

At least 4 out of 5 LinkedIn members drive business decisions, and 50% of B2B buyers go to LinkedIn when making a purchasing decision. Hence, it is a critical part of your outbound lead generation. Before you send a LinkedIn cold message, here are some tips you can consider.

• Find common ground between you and your prospects

• See if a mutual connection can introduce you

• Craft a short and catchy message

• Build a relationship before you sell

• Give them a good reason to reply to your message

• Follow up on your prospects

4 - Social selling

Social selling isn’t obsolete. It happens when a sales rep connects with leads to grow their brand. It is identical to a cold call, as the connection is made in person. Social selling occurs on platforms such as Facebook, Instagram, and Twitter

Companies that want to try this should research their ICPs and have a sales strategy before contacting them. 

Cold outreach on social media is a great way to engage your prospects without disturbing them. Here is an example of a cold outreach on Instagram.

5 - Referrals

Referrals occur when your existing customers become brand advocates and share information about your company.

Inbound referrals occur when someone comes to you after hearing about your company from someone else. 

Meanwhile, outbound referrals require you to make contact with someone whose name you were given. It also occurs when you contact a prospect, and they tell you they aren’t the right person but refer you to someone else. 

Although they aren’t as qualified as inbound referrals, they remain relevant as a part of outbound lead generation. Here are some tips when contacting an outbound referral.

• Start by requesting an introduction to your prospect. This should come from a referee.

• Make a positive interaction by wording your request as if you are seeking assistance. For instance, you can say something like, “I was hoping you could help me with something: we are currently expanding our business.”

• Treat your recommendations like VIPs by offering them exceptional services. This could prompt them to send you to another referral.

Which Lead Generation Agency Is Best For Your Company? 

If you’re just looking for an agency that’ll use paid ads to boost your sales, Single Grain and WebFX are the lead generation agencies for you.

But if what you’re looking for is:

• An agency that charges you for results, not tasks.

• An agency that doesn’t require you to commit to a contract.

• An agency that does not waste your time and that’s affordable.

• A group of experts that care about your company's reputation and relationship with prospects.

Nerdy Joe is the lead generation agency you’re looking for.