Nerdy Joe — cold email and email marketing agency

We help Toronto-based businesses set 3-5 sales appointments per week.

Looking for a battle-tested appointment setting agency to get you meetings with potential clients in Toronto or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your appointment setting campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

appointment setting

Our B2B appointment-setting process helps our clients schedule appointments with hot prospects at:

our lead generation process is perfect and generate leads like crazylead generation program to get qualified leadslead generation clients of nerdyjoecold email agency near meemail marketing companycold email marketing

Here’s how we can help you fill your calendar with more meetings in 2023…

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in. We do the hard work so you focus on closing deals.

email marketing company

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers in Toronto. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our appointment setting campaigns hit the mark.

cold email agency

We'll craft irresistible offers

We'll delve into your ideal customer profile (ICP) in Toronto, uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

lead generation company

We'll book meetings and close them

Once the offer resonates with your potential customers in Toronto, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our appointment setting process? Here are some of our appointment setting case studies...

These appointment setting case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Toronto B2B appointment setting agency work?

Subscribing to our appointment setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great appointment setting campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Toronto area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Toronto-based appointment setting agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is B2B appointment setting?

B2B appointment setting is the method of arranging meetings or appointments between a salesperson or business representative and a prospective client or decision-maker.

Setting up a B2B appointment mainly allows to book a time and day for a salesperson to get in contact with a prospective customer and have a substantive talk. Depending on the demands and desires of both parties, such interactions could take place via phone conversations, video conferences, or webinars.

1 - How much do B2B appointment setting agencies charge?

There is no standard fee that all businesses must adhere to when determining how much to charge customers for appointment-setting services. It can be challenging to find an appointment-setting business that clearly displays its price and service tiers on its website.

Prices for these services vary from business to business and are typically determined by a number of elements, including the organization's expertise, technological prowess, team size, specifications for a given campaign, and anticipated outcomes.

The price models that different agencies use differ. Some businesses charge a flat rate, while others charge clients on a pay-per-appointment basis. Different price structures take into account many factors, like the campaign's duration, the amount of work required, and even the project's size.

It's important to be aware that, depending on the appointment setting agency you select, you might need to make an upfront investment or agree to engage with one another for a specified period of time before working together.

Our analysis indicates that the monthly cost of appointment setting services might be anywhere from $1,000 and $50,000. The agency you choose, the results you want, and the standing of your business all have a significant impact on the final price.

Nerdy Joe's main focus is open pricing. We understand that when using an appointment-making service, your main objective is to discover prospects who are really interested in what you have to offer and set up appointments and sales opportunities with them.

As a result, we offer three simple monthly packages for our appointment setup services at predetermined prices. You get two sales-qualified appointments for $499. You can schedule six sales consultations for $999. We provide 15 sales-qualified appointments for an extra $1,999.

These particular packages, which were made with the distinct market dynamics of Toronto in mind, provide fantastic value for your money in our opinion. Our pricing structure is open, equitable, and intended to maximize your return on investment.

2 - How does your appointment setting process ensure compliance with data privacy laws?

We place a high value on data privacy and strictly abide by all relevant laws, including those in Toronto. We are conscious of the high fines and reputational harm that can result from breaking the law. 

We initiate the process by thoroughly comprehending the information privacy rules in each of the jurisdictions where we conduct business as a consequence. As part of our appointment-setting procedure, lead generation and data processing are both fully compliant with these laws, ensuring the security of your company and your leads.

3 - What are the best B2B appointment setting agencies for Toronto-based businesses?

There are many B2B appointment-setting businesses that are appropriate for companies with offices in Toronto. The following are the top examples:

  • Nerdy Joe
  • Belkins
  • Martal Group
  • Tafaseel BPO
  • Valasys Media
  • Growth Rhino
  • Masdar
  • Chalanas
  • SalesRoads

Even though not all of these lead generation companies have a physical presence in Toronto, they are all well-suited to handle B2B appointment scheduling for their Toronto-based enterprises because they are all well-versed in the local market. 

4 - What is a B2B appointment setting agency, and why do I need one for my business?

A B2B appointment scheduling firm, like Nerdy Joe, is a business that specializes in arranging meetings between your sales staff and potential customers. 

Your business will benefit since your sales team will be able to focus more on closing deals as a result of the time and money that will be saved from not having to spend it on lead generation and appointment setting. 

Nerdy Joe leverages its extensive knowledge and highly skilled personnel to provide you a pipeline of top-quality, sales-qualified leads in order to maximize the efforts of your sales team.

5 - How do you get Toronto-based qualified leads for B2B appointment setting?

Having an in-depth knowledge of your target audience and developing an ideal customer profile that is compatible with your objectives are essential for successful lead generation and appointment setup operations, regardless of the location. 

Knowing everything there is to know about your product, the target market it serves, and the reasons those customers need it is the most important step in this process.

In order to find the best prospects, we will conduct extensive study if Toronto is your target market. We'll carefully review their accounts or profiles to gather important information regarding their interests, needs, and behaviors.

This data will be used into the development of a distinctive campaign that will grab their interest and turn them into qualified leads for your company. 

Our goal is to develop alluring concepts and strategies that connect with the Toronto target market in order to raise the possibility of lead generation and appointment establishing success.

6 - How do I start a B2B appointment setting campaign in Toronto?

It is usually easy for our clients to start a B2B appointment establishing a campaign with Nerdy Joe. Simply choose the package that best fits your needs in terms of both money and company. 

As soon as you sign up, a Basecamp project will be created for you. Your inclusion in the project will be automatic. Then we'll begin a dialogue with you in which we'll talk about things like your target market and ideal customer profile (ICP). 

To properly execute the campaign on your behalf, we'll establish the fundamentals before asking for your credentials.

7 - How does Nerdy Joe work?

We usually begin with getting to know your company and the distinctive features of your goods or services. It allows us to appreciate your specific needs and objectives when arranging meetings for you with the appropriate people. 

Following that, we'll have extensive conversations (typically via calls or meetings) to completely understand the unique requirements and objectives of your company. As a result, we can properly align our strategies and efforts. It also reveals the results you value, which aids in guiding our decision-making over how to get there. 

After that has been confirmed, we will conduct extensive market research to identify your ICP and develop a buyer profile. While we're at it, we'll set up domains or improve your LinkedIn profile to ensure it successfully draws your target demographic, depending on the platform we're utilizing for your campaign. 

Our team will then create tailored outreach messages that are created to resonate with every person of your precise target demographic. We devote a lot of time and effort to creating and maintaining relationships with potential leads in order to ensure ongoing engagement and encourage connections that result in conversions. 

Ultimately, we want to find leads in your target market, connect with them, and slowly develop relationships with them so that we can turn them into prospects who are eager to meet with you and who are prepared to make a purchase.

8 - How long will it take to get results?

If you've worked on B2B appointment setting or lead generation campaigns before, you'll know that the early stages of the campaign are mostly concerned with testing, data analysis, and strategy improvement.

This method makes it easier to identify the approach that yields the greatest outcomes. To determine the go-to-market strategy that yields the best results, think of it as akin to A/B testing. 

In light of this, it should be highlighted that a variety of factors can impact how long it takes to notice actual benefits. As a result, although some organizations can see results immediately, others might need to wait a few weeks to notice a significant difference. 

No of the deadline, Nerdy Joe is committed to generating results during the first month of your campaign.

9 - How fast do you start working?

When you sign up, our team is pleased to welcome you and welcomes you in our Campfire with enthusiastic emoticons. You will get an email with the essential login information as we create a unique Basecamp project exclusively for your business.

We'll next begin having conversations to speed up your onboarding process and obtain a better knowledge of the goals, ICP, and other crucial elements of your campaign. For the purpose of planning and research, we would be pleased to request your account information or postal domains.

Once the framework is done, we'll start experimenting with additional communication strategies and agreements. In order to get the best results for your campaign, this testing phase aims to pinpoint the approaches that best connect with your target demographic.

10 - What is your appointment setting process, and what makes you different?

Our strategy would need to be explained in more depth in a separate paper, of course. However, just like other organizations, there are a few key components to our appointment-making procedure. Here is a brief synopsis:

    • Market research: We conduct in-depth competitor and target market research to gather crucial information.
    • ICP identification and buyer persona creation: We'll work with you to conduct additional research to perfect your ICP and pinpoint the buyer personas. This stage guarantees the effectiveness and focus of our outreach initiatives.
    • Lead research: Using our knowledge and resources to locate potential leads in your target market on LinkedIn or elsewhere online, we manually construct a list of prospects.
    • Customized outreach: We craft tailored outreach messages that pique interest and encourage conversation. 
    • Continuous engagement: The objective is to establish and build connections with potential leads in order to gradually win their trust and credibility.
    • Reporting: Once that, we will give you a list of sales prospects who are available to meet with you.

So I guess that's it. By utilizing this strategy, you can make sure that customers interact with your company and become hot leads.

11 - How to hire a B2B appointment setting agency in Toronto?

Based on our expertise, the best way to choose a B2B appointment setting service is to get in touch with a few companies and carefully assess the advantages and warranties each one provides. Pay attention to specifics like their training, prior employment, and achievements.

When making a decision, keep in mind your goals and your spending limit. Inquire about the amount, quality, expense, and simplicity of turning leads into customers.

Furthermore, you’re welcome to have a conversation with us right here at our company. We are delighted to answer any questions you may have and provide you with the information you need to make an informed choice.

12 - Why should I hire a Toronto-specialized B2B appointment setting agency?

Working with a B2B appointment setting business with expertise in the Toronto market has a number of benefits because it ensures working with a staff knowledgeable about the special dynamics of this industry. 

Finding quality leads becomes much more likely with this talent. Remember that not all of the agencies you run into will be situated in Toronto or even in the UAE. The agency's ability to provide excellent results in your target market is therefore the most important factor to take into account. 

Nerdy Joe is an expert in arranging up B2B meetings that are particularly suited for companies in Toronto as well as other locations. We are the best option because of our rigorous lead and ICP research procedures. 

No matter the target market, our main goal is to completely comprehend your products and precisely pinpoint the individuals we must get in touch with in order to constantly produce fantastic results.

13 - How fast do you start working?

As soon as you sign up, we introduce you with a flurry of joyful emojis during our campfire talk to officially welcome you to the Nerdy Joe Customer group.  

You are going to get an invitation to join the project that is immediately established in our Basecamp at the same time and has been created exclusively for your company. 

Then we conduct meetings to onboard you, define your goals, create your ideal client profile (ICP), and discuss other crucial campaign components. We then request your LinkedIn login credentials to ensure that your profile is beautiful and accurately represents your brand. 

Laying the foundation first, we immediately test a variety of messaging approaches and make suggestions for the ones we think your audience will respond to the best.

14 - Can I set B2B appointments with a business via email?

Nerdy Joe uses email to schedule appointments between businesses. However, the success of this strategy will primarily depend on the caliber of your email content and how effectively it connects with your target audience. 

Our writers craft personalized and value-driven cold emails that grab readers' attention and urge them to make an appointment.

15 - How successful are B2B appointment setting campaigns in Toronto?

The methods employed for designing and executing a B2B appointment-setting campaign have a big impact on how successful it is in Toronto or any other market. Relevance of the target audience, messaging effectiveness, and perceived value of the offering are just a few of the numerous factors at work.

We at Nerdy Joe are confident in the effectiveness and involvement of our outreach programs. Our proven track record of success gives us the assurance to confidently guarantee exceptional results, especially for businesses with a marketable product or service that satisfies a genuine demand and has a great product-market fit.

The success of outbound marketing methods depends on a demonstrated product-market fit. If your business has not yet accomplished this, we might not be a good fit.

16 - How can I make sure potential clients agree to an appointment?

It takes an organized strategy, including effective communication and the presentation of obvious value, to land a B2B appointment. It is well known that creating a message that is appealing and value-driven is essential for grabbing listeners' attention and convincing them to participate.

However, based on our experience, we are aware that occasionally this might not be enough, especially when trying to engage those who aren't familiar with your business. 

The first message or impression is critical when it comes to cold outreach because it influences how receptive a lead will be. We take a lot of time and care to fully comprehend your ICP and choose the right decision-maker for each ICP.

Each person is carefully investigated by our personnel, and they obtain crucial information that helps us to properly tailor our content. We use this strategy to make sure that our communications always draw readers and keep their attention.

17 - Is B2B appointment setting more effective than cold calling in Toronto?

Depending on the situation and how it is handled, both cold calling and setting up B2B appointments can be successful, but at Nerdy Joe, we think the former strategy frequently produces better results. 

Establishing B2B appointments calls for a more concentrated, targeted approach than cold calling, which takes a general approach. The market often produces more high-quality leads and fruitful business connections when the emphasis is placed on understanding the customer's wants and offering them a solution that adds value to their life. 

18 - How do you measure whether a B2B appointment setting campaign is effective?

We use actual Key Performance Indicators (KPIs) while establishing B2B appointments to gauge the impact of our efforts. Some of these KPIs include the number, caliber, and conversion rates of the leads produced. 

We want to learn as much as we can about your unique objectives and your most significant appointment-setting successes as soon as we can. 

The main metric we employ to assess the accomplishment or failure of your B2B appointment-setting efforts is the achievement or failure of the predetermined number of leads or appointments.

Always judge your product's and market's merits when determining your level of success. 

The primary indicators of success, if you offer software to accountants, include the quantity of product sign-ups, the quantity of accountants asking for a demo, and the quantity of accountants asking for a meeting. These metrics help to gauge the campaign's success.

The reply rate or open rate, while helpful in detecting problem areas or directing follow-up measures, do not provide a comprehensive picture of the campaign's overall success. 

Unfortunately, many B2B appointment scheduling firms only pay attention to these KPIs when reporting results, which might not correctly reflect the impact on your company.

19 - Do I need to outsource my B2B appointment setting in Toronto?

There are multiple benefits when working with a seasoned company like Nerdy Joe despite the fact that you can manage your appointment scheduling requirements internally.

According to recent sales statistics, salespeople only have 12% of their time to engage in meaningful discussions and close deals because they spend a lot of time finding and contacting new clients.

We provide value in this area. Our specialist knowledge and experience allow us to quickly identify and get in touch with new clients, saving your sales team's time and resources.

By doing this, we ensure that your lead generation campaigns are carried out effectively and efficiently while also saving your team's time and effort. Focusing on their core competencies—in-person sales and deal closes—your sales team may be able to work more efficiently.

20 - How do I increase my B2B appointment setting response rate in Toronto?

There could be a lot of factors at play if your B2B appointment-making campaign receives an inadequate response rate. If you want to raise the campaign's overall effectiveness, it is essential to assess and maintain these components.

These elements might consist of selecting the wrong target market, creating a weak profile, communicating with a weak message, neglecting audience preferences, or making unattractive offers.

Before they become bigger problems, Nerdy Joe takes the initiative to deal with them. In order to ascertain which offers, distribution methods, and message tactics most appeal to your target audience, we run A/B testing campaigns. This gives us the opportunity to improve the marketing campaign's efficacy.

Our ultimate objective is to create a go-to-market strategy that precisely matches your company and targets your target market.