Nerdy Joe — cold email and email marketing agency

Get 3 - 5 appointments with highly qualified B2B leads every week

Looking for a battle-tested appointment setting agency to get you meetings with potential clients in Indianapolis or beyond? Let the Nerdy Joe team, which has set over 1,000 meetings in the last quarter, run your appointment setting campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

appointment setting

Our B2B appointment-setting process helps our clients schedule appointments with hot prospects at:

our lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoeemail marketing companycold email agency near meour lead generation process is perfect and generate leads like crazylead generation program to get qualified leads

Our B2B appointment-setting process for securing 3 - 5 sales meetings for you...

Our tailored approach is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions toward successful B2B appointment setting campaigns and funnels.

lead generation agency

We'll target the right prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Columbus. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our appointment-setting campaigns are highly targeted and effective.

cold email marketing agency

We'll create compelling offers

We’ll determine what’s your ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

We'll add meetings to your calendar

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our appointment setting process? Here are some of our appointment setting case studies...

These appointment setting case studies go through our approach and how it applies to some of our B2B clients.

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Indianapolis B2B appointment setting agency work?

Subscribing to our appointment setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great appointment setting campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Indianapolis area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Indianapolis-based appointment setting agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is B2B appointment setting?

B2B appointment setting  is the process of setting up a meeting or interview between a salesperson or company representative and a prospective client or decision-maker.

The main goal of setting up a business-to-business meeting is to book a specific time and day when a salesman may meet with a possible client and have a lengthy conversation. These meetings may be held through phone, video conference, webinar, or in-person meetings, depending on the requirements and preferences of all parties involved.

1 - How much do B2B appointment setting agencies charge?

Prices for appointment setting services vary significantly because there isn't a specific industry standard price that all organizations must follow. Additionally, it can be difficult to find an appointment-setting business with a website that explicitly lists the costs for each of its service categories.

The price of these services varies widely from business to business and is often influenced by a wide range of factors, such as the organization's expertise, technological know-how, team size, requirements for certain campaigns, and expected outcomes.

Different pricing schemes are used by numerous enterprises. Some companies charge based on a pay-per-appointment pricing model, while others have a flat fee for the service package. Prices might be impacted by the campaign's duration, the effort required, or even the project's scale.

It's important to be aware that, depending on the appointment-setting company you choose, you might need to make an upfront payment or agree to work together for a specified amount of time before beginning to cooperate.

Our analysis indicates that the price of appointment setting services every month might be anything from $1,000 and $50,000. The final cost is significantly influenced by the size of your company, the targeted outcomes, and the agency you choose.

Nerdy Joe places a high value on pricing transparency. When using an appointment making service, your top priority should be identifying customers who are really interested in interacting with you and scheduling appointments for sales opportunities.

So, our appointment setting services are offered in three straightforward monthly packages at fixed prices. For $499, you may set up two meetings with prospects who are sales-qualified. If enough sales are made over the course of the six trips, the cost is $999. At the $1,999 pricing, there are a total of 15 appointments that are sales-qualified.

Because they were skillfully crafted while taking into account the unique market dynamics of Indianapolis, we believe that these packages offer exceptional value for your money. To maximize your return on investment, we have a transparent and fair pricing system.

2 - How does your appointment setting process ensure compliance with data privacy laws?

We give safeguarding user privacy a high priority and rigorously adhere to any and all applicable laws, including Indianapolis legislation. We understand that breaching the law could result in costly fines and damage to your reputation. 

As a result, we thoroughly examine the data privacy laws in each nation where we do business before taking any further action. Our appointment-setting process, which includes lead generation and data processing, is designed to be fully compliant with these rules in order to protect your business and your leads.

3 - What are the best B2B appointment setting agencies for Indianapolis-based businesses?

For businesses with offices in Indianapolis, a range of B2B appointment-setting services are available. The following are some of the most notable examples:

  • Nerdy Joe
  • Belkins
  • Martal Group
  • Tafaseel BPO
  • Valasys Media
  • Growth Rhino
  • Masdar
  • Chalanas
  • SalesRoads

Even though not every one of these lead generation companies is based in Indianapolis, they are all familiar with the local industry, making them qualified to handle B2B appointment scheduling for your Indianapolis-based company. 

4 - What is a B2B appointment setting agency, and why do I need one for my business?

A B2B appointment setup service, like Nerdy Joe, is one sort of business that specializes in setting up appointments between your sales staff and potential customers. 

Instead of wasting time and resources on locating leads and scheduling meetings, your sales team will be better able to concentrate on closing deals, which will be advantageous to your company. 

Nerdy Joe's access to a pool of excellent, sales-qualified prospects will benefit your sales team's efforts. We accomplish this by utilizing our in-depth knowledge and highly skilled personnel.

5 - How do you get Indianapolis-based qualified leads for B2B appointment setting?

No matter where you are, scheduling appointments and generating leads requires a thorough understanding of your target market. Additionally, you must create a flawless customer profile that supports your objectives. 

Gaining a thorough understanding of your product, the target market it serves, and the causes for which those customers need it can help you start employing this method.

We'll do in-depth research to identify the best candidates if Indianapolis is your target market. In order to gather crucial information about their interests, needs, and activities, we shall thoroughly study their accounts or profiles.

We will develop a unique campaign based on this information in an effort to pique their interest and convert them into qualified leads for your company. 

In order to increase the possibility of successful lead generation and appointment setting, we strive to create exciting concepts and marketing approaches that appeal to the Indianapolis target market.

6 - How do I start a B2B appointment setting campaign in Indianapolis?

For our clients, Nerdy Joe makes it simple to start a B2B appointment-setting campaign. Pick a plan that strikes the right mix between your needs for personal and business finances. 

As soon as you sign up, a Basecamp project will be created for you. Unavoidably, you will be involved with the project. After your onboarding, we'll start discussing important topics like your target market and ideal customer profile (ICP). 

In order to effectively manage the campaign on your behalf, we must first collect some necessary information before requesting your credentials.

7 - How does Nerdy Joe work?

Anyhow, we always begin by getting to know your business and the distinctive features of your product or service. This enables us to better comprehend your particular needs and goals, and to arrange meetings for you with the right team members. 

Then, in-depth discussions will be held (typically via calls or meetings) to learn more about the precise needs and goals of your firm. Our strategies and initiatives can be effectively coordinated as a result. Additionally, it clarifies your preferred results, which supports your decision-making. 

Once everything is in order, we'll do an extensive market analysis to identify your ICP and create a consumer profile. While we're at it, we'll improve your LinkedIn profile or establish domains (depending on which one we're using for your campaign) to ensure that it effectively captures the attention of your target market. 

Utilizing information provided by your target demographic, our experts will develop personalized outreach messages that speak to each member of that group. We devote a lot of work to cultivating and sustaining relationships with prospective clients in order to guarantee continuing involvement and encourage connections that lead to conversions. 

Our objective is to identify leads in your target market, get in touch with them, and build relationships with them over time in order to turn them into prospects that are eager to speak with you and are prepared to seal a deal.

8 - How long will it take to get results?

If you've ever worked on B2B lead generation or appointment-setting campaigns for businesses, you presumably have a good understanding of how testing, data analysis, and technique optimization typically dominate early campaign phases.

We may select the strategy that will provide results in the most efficient manner by keeping an eye on this process. This approach, which is similar to A/B testing, aims to pinpoint the optimum go-to-market strategy. 

Given this, it is crucial to emphasize that a number of factors may significantly impact the time needed to create noticeable outcomes. Due to this, some businesses get results straight away while others may wait a few weeks before noticing a change. 

The length of the campaign is unimportant, even if Nerdy Joe is committed to delivering results within the first month.

9 - How fast do you start working?

Our staff uses joyful emojis to welcome you as soon as you enter our campfire because they are thrilled to see you there. You will receive an email with the login information while we simultaneously build a unique Basecamp project for your company.

So that we can assist you with the onboarding process and understand more about the objectives, ICP, and other crucial components of your campaign, the dialogue will then start. For the purpose of doing some initial research and analysis, we need your consent to access your account information or mailing domains.

After the initial research is completed, we'll begin assessing further communication strategies and offers. This testing phase seeks to identify the strategies that are most effective with your target demographic in order to ensure that your campaign produces the best outcomes.

10 - What is your appointment setting process, and what makes you different?

Of course, a different essay will need to delve deeper into the strategy we employ. However, much like other businesses, we do have some basic elements to how we make appointments. Here is a brief overview:

    • Market research: We conduct extensive research on your target market and your rivals in order to uncover key insights.
    • ICP identification and buyer persona creation: We will meet with you and conduct extra research with you in order to precisely define your ICP and develop client profiles. This process ensures that our outreach efforts are precise and successful.
    • Lead research: We manually create a list of prospects by looking for potential leads on LinkedIn and other websites in your target market.
    • Customized outreach: We create specialized outreach messages that draw interest and encourage interaction. 
    • Continuous engagement: We want to build solid relationships with potential consumers in order to progressively earn their trust and confidence.
    • Reporting: A list of potential buyer possibilities willing to meet with you will then be forwarded to you.

All done. By employing this tactic, you can make sure that potential clients are interested in your business and become hot leads.

11 - How to hire a B2B appointment setting agency in Indianapolis?

The best way for us to select a B2B appointment scheduling service is to reach out to various companies and carefully assess what each one has to offer and the assurances they offer. Consider their background, experience, and recent victories, among other factors.

When making decisions, keep your goals and spending plan in mind. Ask for details regarding the cost, the simplicity with which these leads may be converted into customers, the number, and the lead quality.

You are welcome to have a meeting with us. We would be happy to answer any questions you may have and provide you with the information you need to make an informed choice.

12 - Why should I hire an Indianapolis-specialized B2B appointment setting agency?

Working with a staff that is acquainted with the distinctive characteristics of this particular industry is one of the many advantages of working with a B2B appointment scheduling company with experience in the Indianapolis market. 

Your chances of receiving top-notch leads greatly increase with this kind of information. Keep in mind that not all of the businesses you deal with have their corporate headquarters in Indianapolis or even in the city itself. The agency's performance in the sector you are pursuing should therefore be your primary concern. 

Nerdy Joe is a master at arranging business meetings for companies in Indianapolis and abroad. We are the greatest option because of our thorough lead and ICP research methodologies. 

No matter the target audience, our major goal is to fully understand your products and accurately pinpoint who we must collaborate with in order to deliver exceptional outcomes.

13 - How fast do you start working?

When you sign up, we congratulate you on joining the Nerdy Joe Client family right away by brightening our campfire conversation with a plethora of happy emojis. 

At the same moment, the unique project for your company is immediately created in our Basecamp, and you will soon be invited to join. 

The campaign's objectives, your ideal client profile (ICP), and other crucial components are then covered. Then, in order to make sure your profile is attractive and accurately represents your business, we require your LinkedIn login credentials. 

After laying the foundation, we assess different messaging strategies and recommend the ones we think your audience will find most compelling.

14 - Can I set B2B appointments with a business via email?

Nerdy Joe makes many phone calls to businesses to schedule appointments. However, the effectiveness of this campaign will primarily depend on the caliber of your email content and how effectively it connects with your target audience. 

Our team crafts personalized and value-driven cold emails to pique the recipient's interest and encourage them to schedule an appointment. 

15 - How successful are B2B appointment setting campaigns in Indianapolis?

The effectiveness of a B2B appointment-setting campaign in Indianapolis—or any other market—is largely dependent upon the strategy and course of action used. There are other factors in play, such as the relevancy of the target demographic, the effectiveness of the messaging, and the perceived worth of the offer.

Our outreach initiatives are quite successful and popular at Nerdy Joe. We are confident in our ability to produce amazing outcomes, especially for businesses with salable products or services that adequately satisfies a genuine need and has a good product-market fit. This assurance is based on our track record of success.

Having a confirmed product-market fit is pivotal to the success of outbound outreach strategies. If your enterprise has not yet attained this, we may not be the right fit.

16 - How can I make sure potential clients agree to an appointment?

You need a comprehensive approach that involves straightforward communication and the presentation of value that is obvious if you want to acquire a B2B appointment. It is well known that in order to capture audiences' interest and convince them to join, you must create a message that is appealing and focused on providing value.

However, based on our experience, we are aware that frequently this may not be enough, particularly when aiming to engage those who are unfamiliar with your organization. 

The first message or impression is critical in cold outreach since it affects how receptive a lead will be. We spend a lot of time and effort choosing the best decision-maker for your ICP and thoroughly analyzing each ICP.

Our staff conducts in-depth background checks on each person, acquiring crucial information that enables us to design our content effectively. This strategy aims to keep readers engaged in and paying attention to our messaging.

17 - Is B2B appointment setting more effective than cold calling in Indianapolis?

Depending on the situation and how it is handled, cold calling and scheduling B2B appointments could be successful marketing techniques. Nerdy Joe, however, thinks that the initial tactic usually yields bigger monetary gains. 

While setting up B2B appointments, cold calling, which uses a generic technique, requires a more focused, targeted strategy. The market typically produces more qualified leads and fruitful business connections when businesses focus on understanding what their clients want and providing them with a service that improves their quality of life. 

18 - How do you measure whether a B2B appointment setting campaign is effective?

We assess the effectiveness of our B2B appointment scheduling activities using practical Key Performance Indicators (KPIs). These KPIs that display lead quality, lead quantity, and lead conversion rates are few and far between. 

Please let us know about your objectives and the appointment-setting accomplishments that are most significant to you as soon as it is practical. 

The primary criteria we use to assess the success or failure of your B2B appointment setting activities is the achievement of the agreed-upon number of leads or appointments.

Success is still based on the benefits of your product and the size of your target market. 

The amount of product sign-ups, the quantity of accountants asking for a demo, and the frequency of accountants asking to meet with you would be the key performance indicators, for example, if you were promoting a software solution to accountants. These standards can be used to gauge the campaign's effectiveness.

The reply rate and open rate do not give a clear picture of the campaign's overall success, even though they may be useful in identifying problem areas or guiding subsequent activities. 

Unfortunately, a lot of B2B appointment scheduling companies only provide results based on these KPIs, which makes it difficult to comprehend how their work will impact your company.

19 - Do I need to outsource my B2B appointment setting in Indianapolis?

You might handle your appointment setting demands on your own, even though working with a seasoned company like Nerdy Joe can offer many benefits and yield superior results.

Also, recent sales statistics data indicates that salespeople only have 12% of their time left over after finding and contacting new prospects to hold meaningful conversations and close deals.

We are priceless as a result. We can quickly discover and connect with new clients thanks to our enormous expertise and experience, freeing up the time and resources of your sales personnel.

This strategy, to which we follow, guarantees that your lead generation initiatives are executed accurately and successfully while also saving your team's time and effort. To boost efficiency, your sales force should concentrate on deal completion and in-person sales, which are their strong points.

20 - How do I increase my B2B appointment setting response rate in Indianapolis?

Your B2B meeting booking campaign's poor level of interaction could be impacted by a number of factors. To improve the campaign's overall effectiveness, these problems must be located and fixed.

These elements could include choosing the incorrect target market, developing a weak profile, communicating with a weak message, neglecting audience preferences, or producing ugly items.

Nerdy Joe takes a proactive approach to avoiding these issues. 

First, we conduct split testing to identify the offerings, distribution strategies, and messaging elements that your target audience finds most compelling. We are able to enhance both the effectiveness of the campaign and our strategy as a result.

Our ultimate goal is to develop a go-to-market plan for your business that effectively engages the target population you want to reach while accurately representing it.