Nerdy Joe — cold email and email marketing agency

We help companies in Houston secure 3 - 5 sales meetings every week

Looking for a battle-tested appointment setting agency to get you meetings with potential clients in Houston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your appointment setting campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

linkedin lead gen at nerdyjoe

Our B2B appointment-setting process helps our clients schedule appointments with hot prospects at:

our lead generation process is perfect and generate leads like crazylead generation program to get qualified leadslead generation clients of nerdyjoecold email strategycold email agency near meemail marketing company

Our B2B appointment-setting process for securing 3 - 5 sales meetings for you...

Our tailored approach is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions toward successful B2B appointment setting campaigns and funnels.

cold email marketing

We'll target the right prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Houston. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our appointment-setting campaigns are highly targeted and effective.

lead generation company

We'll create compelling offers

We’ll determine what’s your ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

We'll set appointments and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our appointment setting process? Here are some of our appointment setting case studies...

These appointment setting case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Houston B2B appointment setting agency work?

Subscribing to our appointment setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great appointment setting campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Maine area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Houston-based appointment setting agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is B2B appointment setting?

B2B appointment setting refers to the arrangement of a meeting or interview between a salesman or representative of a business and a potential customer or decision-maker.

B2B appointment setup's primary objective is to reserve a specific time and day when a salesperson may meet with a potential customer and have a lengthy talk. In accordance with the needs and desires of all persons involved, these meetings may be conducted through phone, video conference, webinar, or in-person meetings.

1 - How much do B2B appointment setting agencies charge?

Due to the lack of a fixed industry standard price for appointment setup services that all businesses must adhere to, prices vary greatly. It can also be challenging to locate an appointment-setting company with a website that explicitly specifies the prices for each of its service categories.

The cost of these services varies significantly from company to company and is typically determined by a number of elements, including the organization's experience, technological know-how, team size, requirements for certain campaigns, and anticipated results.

Numerous businesses employ various pricing systems. Some people base their charges on the concept of pay-per-appointment basis, while others charge a flat fee. The length of the campaign, the amount of effort required, or even the scope of the project can affect prices.

It's crucial to understand that, depending on the appointment setting business you select, you might need to make an upfront payment or agree to work together for a defined period of time before beginning to collaborate.

According to our data, the monthly cost of appointment setup services could range from $1,000 to $50,000. The magnitude of your business, the targeted results, and the agency you select all have a big impact on the final price.

Nerdy Transparency in pricing is very important to Joe. We understand that finding clients who are really interested in speaking with you and setting up meetings and sales opportunities are your top priorities when using an appointment setting service.

Therefore, we offer three straightforward monthly packages at fixed rates for our appointment setting services. For $499, you receive 2 sales-qualified appointments. For $999, you receive 6 sales-qualified appointments. And for $1,999, we provide 15 sales-qualified appointments.

These packages, in our opinion, provide outstanding value for your money because they were expertly made while taking into account the particular market dynamics of Houston. Our open and reasonable pricing structure aims to maximize your return on investment.

2 - How does your appointment setting process ensure compliance with data privacy laws?

We place a high priority on maintaining user privacy and strictly abide by all laws that may be in effect, including those in Houston. We are aware that breaking the law could cost you a lot of money in fines and hurt your reputation. 

As a result, before taking any further action, we carefully research the data privacy regulations in each country in which we conduct business. In order to safeguard your company and your leads, our appointment-setting procedure, which entails lead generation and data processing, is created to be completely in compliance with these laws.

3 - What are the best B2B appointment setting agencies for Houston-based businesses?

Houston offers a variety of B2B appointment-setting companies for companies with offices there. Some of the most notable instances are as follows:

  • Nerdy Joe
  • Belkins
  • Martal Group
  • Tafaseel BPO
  • Valasys Media
  • Growth Rhino
  • Masdar
  • Chalanas
  • SalesRoads

Although not all of these appointment setting service companies have locations in Houston, they are all knowledgeable about the regional market, making them suited to manage B2B appointment scheduling for your Houston-based business. 

4 - What is a B2B appointment setting agency, and why do I need one for my business?

One type of company that specializes in setting up meetings between your sales representatives and potential customers is a B2B appointment setup service, like Nerdy Joe. 

Your sales force will be better able to concentrate on closing deals, which will benefit your business, rather than wasting time and resources on finding leads and setting up appointments. 

Your sales team's efforts will be enhanced thanks to Nerdy Joe's access to a pool of top-notch, sales-qualified prospects. We achieve this by putting our in-depth knowledge and highly qualified staff to use.

5 - How do you get Houston-based qualified leads for B2B appointment setting?

To set appointments and generate leads, no matter where you are, you must have a firm understanding of your target market. A perfect consumer profile that supports your goals must also be developed. 

To begin using this strategy, you must first gain a deep understanding of your product, the target market it serves, and the reasons those customers need it.

If Houston is your target market, we'll do extensive research to find the suitable people. We will carefully review their accounts or profiles in order to acquire important information about their interests, needs, and activities.

In an effort to capture their interest and turn them into qualified leads for your business, we will create a special campaign based on this data. 

Our aim is to develop intriguing ideas and strategies that appeal to the Houston target market in order to maximize the likelihood of lead generation and appointment setting success.

6 - How do I start a B2B appointment setting campaign in Houston?

Nerdy Joe may be used to launch a B2B appointment-setting campaign for our clients with ease. Choose a strategy that best balances your needs for your personal and corporate money. 

We'll start a Basecamp project for you as soon as you join up. You will inevitably be involved in the project. We'll start talking about essential subjects like your target market and ideal customer profile (ICP) after your onboarding. 

Before obtaining your credentials, we must first gather some essential data in order to properly administer the campaign on your behalf.

7 - How does Nerdy Joe work?

In any case, we always start by learning about your company and the unique aspects of your products or services. In order to set up meetings for you with the appropriate team members, this aids us in better understanding your unique needs and objectives. 

Then, extensive discussions will be held to understand more about the specific requirements and objectives of your company (often during calls or meetings). Thus, we can properly coordinate our strategies and initiatives. Additionally, it makes your desired outcomes explicit, which aids in your decision-making. 

When everything is in order, we'll do a full market analysis to pinpoint your ICP and produce a consumer persona. While we're at it, we'll enhance your LinkedIn profile or create domains (depending on which one we're utilizing for your campaign) to make sure that it catches the interest of your target market in a way that is effective. 

Then, our staff will create tailored outreach messages that are intended to connect with each member of your precise target group. We put a lot of effort into establishing and maintaining relationships with prospective leads in order to ensure ongoing engagement and create connections that result in conversions. 

We aim to find leads in your target market, contact them, and establish relationships with them over time in order to convert them into prospects that are eager to meet with you and are prepared to close a transaction.

8 - How long will it take to get results?

If you've ever worked on B2B lead generation or appointment setting campaigns for businesses, you're probably well aware that the early stages of a campaign are mostly focused on testing, data analysis, and technique optimization.

The monitoring of this process enables us to choose the tactic that will yield outcomes in the most effective way. Similar to A/B testing, this method seeks to identify the go-to-market approach that produces the best results. 

Given this, it is important to underline that a variety of variables may dramatically affect the amount of time required to produce perceptible results. Because of this, some firms experience results right away, while others need to wait a few weeks to notice a noticeable change. 

Even if Nerdy Joe is dedicated to producing results within the first month, the campaign's duration is irrelevant.

9 - How fast do you start working?

As soon as you walk inside our campfire, our team greets you with happy emojis because they are glad to see you there. In parallel, we create a customized Basecamp project for your business, and you will get an email with the login details.

The conversation will then begin so that we can help you with the onboarding process and learn more about the goals, ICP, and other key elements of your campaign. We need your permission to access your account information or mailing domains so that we can begin some initial investigation and analysis.

We'll start evaluating other communication techniques and offers once the groundwork is done. In order to ensure that your campaign achieves the best results, this testing phase tries to pinpoint the methods that resonate with your target audience the most.

10 - What is your appointment setting process, and what makes you different?

Of course, a different article will need to go into greater depth about the tactic we use. We do, however, have a few fundamental components to our appointment-making process, much like other companies. Here is a quick rundown:

    • Market research: We undertake thorough studies on your target market and your competitors in order to unearth crucial insights.
    • ICP identification and buyer persona creation: To accurately determine your ICP and create customer profiles, we will speak with you and carry out additional research jointly. Our outreach activities are accurate and effective thanks to this procedure.
    • Lead research: By searching LinkedIn and other websites in your target market for potential leads, we manually construct a list of prospects.
    • Customized outreach: We craft personalized outreach messages aimed to captivate and boost interaction.
    • Continuous engagement: In order to gradually win potential customers' trust and confidence, we aim to establish strong relationships with them.
    • Reporting: After that, a list of sales prospects who are eager to meet with you will be sent to you.

That’s it. By using this strategy, you can make sure that your company engages potential customers and turns them into hot leads.

11 - How to hire a B2B appointment setting agency in Houston?

Conducting multiple calls to multiple businesses and carefully examining what each one offers and the assurances they provide are the finest ways for us to choose a B2B appointment setting service. Take into account, among other things, their history, experience, and previous triumphs.

Consider your goals and budget when making decisions. As for the price, the ease at which these leads can be converted into consumers, the quantity, and the lead quality, ask for specifics.

We also encourage you to have a conversation with us here at our organization. We would be happy to answer any questions you may have and provide you with the information you need to make an educated choice.

12 - Why should I hire a Houston-specialized B2B appointment setting agency?

When you engage with a B2B appointment scheduling business with expertise in the Houston market, there are many benefits to working with a staff that is knowledgeable with the unique features of this particular industry. 

This kind of data significantly improves your chances of getting high-caliber leads. Remember that not all of the organizations you encounter have their corporate headquarters in Houston or even in Houston. Therefore, the main consideration should be the agency's track record of success in the industry you are targeting. 

When it comes to setting up business meetings for organizations in Houston and other nations, Nerdy Joe excels. Due to our comprehensive lead and ICP research techniques, we are the best choice. 

Regardless of the target market, our main objective is to totally comprehend your products and precisely identify who we must work with in order to produce excellent results.

13 - How fast do you start working?

When you sign up, we immediately welcome you on becoming a member of the Nerdy Joe Client family by illuminating our campfire talk with a slew of joyful emoticons. 

The specific project for your business is immediately created in our Basecamp at the same time, and you will shortly be invited to join. 

The goals of your campaign, your ideal client profile (ICP), and other key elements are then discussed. Next, we need your LinkedIn login information so that we can ensure your profile is stunning and properly represents your business. 

After building the groundwork, we evaluate various messaging approaches and suggest the ones we believe your audience will find most appealing.

14 - Can I set B2B appointments with a business via email?

Nerdy Joe calls a lot of companies to set up appointments. However, the quality of your email content and how well it resonates with your target audience will be the main factors determining the success of this campaign. 

Our team creates customized, interesting, and value-driven cold emails that grab the reader's attention and persuade them to make an appointment. 

15 - How successful are B2B appointment setting campaigns in Houston?

A B2B appointment-setting campaign's ability to be successful in Houston or any other market greatly depends on the given strategy and plan of action. Other variables are at play, including the target audience's relevance, the messaging's potency, and the perceived value of the offer.

At Nerdy Joe, we have a lot of success with and interest in our outreach programs. We have faith in our capacity to deliver extraordinary results, particularly for companies with a salable good or service that sufficiently fills a real demand and has a favorable product-market fit. This assurance is based on our successful past performance.

A proven product-market fit is essential for the accomplishment of outbound marketing tactics. We may not be a good match if your company has not yet achieved this.

16 - How can I make sure potential clients agree to an appointment?

To get a B2B appointment, you need a sophisticated plan that includes transparent communication and the presentation of value that is obvious. It is common knowledge that if you want to keep audiences' attention and persuade them to join, you must develop a message that is compelling and concentrated on offering value.

Nevertheless, based on our experience, we are aware that frequently this may not be sufficient, particularly when attempting to engage those who are unfamiliar with your business. I

Since it impacts how receptive a lead will be, the first message or impression is crucial in cold outreach. We devote a great deal of time and effort to completely understanding each ICP and selecting the ideal decision-maker for your ICP.

Our staff thoroughly investigates each person, gathering important information that enables us to construct our content in an appropriate manner. The goal of this tactic is to keep readers interested in and attentive to our messaging.

17 - Is B2B appointment setting more effective than cold calling in Houston?

Cold calling and setting up B2B appointments may be effective marketing strategies, depending on the circumstance and how it is handled. Nerdy Joe, however, believes that the initial strategy typically results in greater financial gains. 

Cold calling, which employs a generic approach, while setting up B2B appointments, necessitates a more concentrated, targeted approach. When companies concentrate on knowing what their customers want and giving them a service that enhances their quality of life, the market frequently yields more qualified leads and fruitful commercial connections. 

18 - How do you measure whether a B2B appointment setting campaign is effective?

Using useful KPIs, we evaluate how well our B2B appointment scheduling initiatives are working. There are only a few of these KPIs that show lead quality, lead quantity, and lead conversion rates. 

As soon as it is possible, please let us know about your goals and the appointment-setting achievements that are most important to you. 

The achievement of the agreed-upon quantity of leads or appointments serves as the main metric we employ to determine if your B2B appointment establishing operations are successful or unsuccessful.

Your product's advantages and the size of your target market continue to determine success. 

If you were, for instance, pushing a software solution to accountants, the key performance indicators would be the quantity of product sign-ups, the quantity of accountants requesting a demo, and the frequency of accountants requesting to meet with you. The success of the campaign can be determined by these criteria.

Despite the fact that reply rate and open rate may be valuable in detecting problem areas or directing further operations, they do not provide a clear picture of the campaign's overall success. 

Regrettably, many B2B appointment setting companies solely focus on these metrics when presenting results, which may not accurately reflect the impact on your business.

19 - Do I need to outsource my B2B appointment setting in Houston?

Although dealing with a professional business like Nerdy Joe can have many advantages and produce superior results, you could manage your appointment setup requirements on your own.

According to recent sales statistics data, salespeople spend most of their time locating and contacting new prospects, leaving them with only 12% of their time to engage in meaningful conversations and close deals.

Because of this, we are valuable. In order to free up the time and resources of your sales personnel, we can swiftly locate and connect with new clients thanks to our vast expertise and experience.

This approach, which we adhere to, ensures that your lead generation efforts are carried out precisely and successfully while also saving your team's time and effort. Your sales team could focus on in-person sales and deal closure, which are their strongest suit, to increase productivity.

20 - How do I increase my B2B appointment setting response rate in Houston?

Numerous variables could be at play in your B2B meeting booking campaign's low level of engagement. Identifying and resolving these issues is essential if you want to increase the campaign's overall efficacy.

These factors could include selecting the wrong target market, creating a weak profile, using a weak message, ignoring audience preferences, or creating unattractive products.

To avoid these problems, Nerdy Joe takes a preventative stance. 

We conduct A/B testing right from the start, experimenting with various offers, channels and messaging styles to determine what resonates best with your target demographic. This allows us to refine strategies and optimize the campaign for better results.

Our ultimate objective is to create a go-to-market strategy for your company that authentically portrays it and effectively engages the target market you desire.