Nerdy Joe — cold email and email marketing agency

We help businesses like yours secure 3 - 5 B2B appointments every week.

Looking for a battle-tested appointment setting agency to get you meetings with potential clients in Columbus or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your appointment setting campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

appointment setting

Discover the different industries our appointment team has successfully generated a sales pipeline for:

lead generation program to get qualified leadscold email marketingour lead generation process is perfect and generate leads like crazycold email agency near meemail marketing companylead generation clients of nerdyjoe

Here’s how we can help you fill your calendar with more meetings…

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in. We do the hard work so you focus on closing deals.

lead generation agency

We'll narrow down your ICP

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our appointment-setting campaigns hit the mark.

cold email marketing agency

We'll create compelling offers

We'll delve into your ideal customer profile (ICP) to uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

We'll get you sales-qualified meetings

With the perfect offer in place for clients, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: closing deals.

Want a more in-depth look into our appointment setting process? Here are some of our appointment setting case studies...

These appointment setting case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Columbus B2B appointment setting agency work?

Subscribing to our appointment setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great appointment setting campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Columbus area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Columbus-based appointment setting agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is B2B appointment setting?

B2B appointment setting is the process of establishing a meeting or appointment between a sales representative or a company's representative and a potential business client or decision-maker.

To schedule a precise time and date when a salesperson may meet with a potential customer and have a substantive conversation is the main objective of B2B appointment setup. Depending on the needs and desires of all parties involved, these sessions can be held via phone conversations, video conferences, webinars, or in-person meetings.

1 - How much do B2B appointment setting agencies charge?

Since there is no established pricing that all businesses must adhere to, appointment setup services are priced differently across the board. Aside from that, it can be challenging to locate an appointment-setting service whose website clearly states the prices for its various service tiers.

The fees for these services vary from one business to the next and are often determined by elements including the company's experience, technological capabilities, team size, particular campaign requirements, and anticipated outcomes.

The price strategies used by agencies vary. While some offer a flat amount, others base their fees on the concept of pay-per-appointment basis. The length of the campaign, the amount of work required, or even the scope of the project are all factors that can affect pricing.

It's crucial to be aware that, depending on the appointment setting company you select, you might need to make an upfront expenditure or agree to work with one another for a defined period of time before starting to collaborate.

According to our knowledge, the price of appointment setup services can range from less than $1,000 to $50,000 each month. The final price is heavily influenced by the agency you choose, the results you hope to achieve, and the standing of your business.

Pricing transparency is a priority at Nerdy Joe. We get that your main objective when working with an appointment arranging service is to find prospects who are truly interested in speaking with you and setting up meetings and sales possibilities.

We therefore provide three straightforward monthly packages for our appointment setting services at flat rates. For $499, you receive two sales-qualified appointments. For $999, you receive six consultations with salespeople. For an additional $1,999, we offer 15 sales-qualified appointments.

These packages, which are expertly crafted to complement the particular market dynamics of Columbus, are what we think represent outstanding value for your money. We have a clear, reasonable price structure that is intended to maximize your return on investment.

2 - How does your appointment setting process ensure compliance with data privacy laws?

Data privacy is of the utmost significance to us, and we scrupulously follow all applicable regulations, including Columbus's. We understand that failure to comply might result in severe fines and harm to your reputation. 

Therefore, we begin our approach by being quite familiar with the data privacy regulations of each area in which we conduct business. In order to secure your company and your leads, our appointment setup procedure—which includes lead generation and data handling—is created to be entirely compliant with these rules.

3 - What are the best B2B appointment setting agencies for Columbus-based businesses?

There are many B2B appointment-setting companies suited for Columbus-based companies. The leading examples are listed below:

  • Nerdy Joe
  • Belkins
  • Martal Group
  • Tafaseel BPO
  • Valasys Media
  • Growth Rhino
  • Masdar
  • Chalanas
  • SalesRoads

Since not all of these appointment setting service companies have offices in Columbus, they nonetheless have in-depth knowledge of the local market, making them qualified to manage B2B appointment scheduling for Columbus-based enterprises. 

4 - What is a B2B appointment setting agency, and why do I need one for my business?

A company that specializes in setting up business-to-business meetings between your sales staff and prospective customers is known as a B2B appointment setup agency, like Nerdy Joe. 

Your sales team will be able to concentrate more on closing deals, which will benefit your company, as opposed to wasting time and resources on finding leads and scheduling appointments. 

A pipeline of top-notch, sales-qualified leads is what Nerdy Joe offers you, guaranteeing that your sales team's efforts are maximized. We do this by utilizing our vast experience and highly skilled workforce.

5 - How do you get Columbus-based qualified leads for B2B appointment setting?

Regardless of the region, having a thorough grasp of your target demographic and developing an ideal customer profile that is in line with your objectives are necessary for effective lead generation and appointment establishing efforts

This process's primary component involves discovering everything there is to know about your product, the target market it serves, and the reasons those customers need it.

We are thus going to carry out extensive study to find the appropriate people if Columbus is your target market. We will carefully examine their accounts or profiles to learn essential details about their preferences, needs, and behaviors.

Based on this information, we will create a special campaign designed to grab their interest and turn them into qualified leads for your company. 

To maximize the chance of effective lead generation and appointment setup, our goal is to develop appealing messages and techniques that connect with the target demographic in Columbus.

6 - How do I start a B2B appointment setting campaign in Columbus?

With Nerdy Joe, establishing a B2B appointment setting campaign remains a simple process for our clients. Simply pick the plan that best satisfies both your financial demands and the interests of your company. 

We'll create a project for you on Basecamp as soon as you join up. Your inclusion in the project will be automatic. Then we'll start talking about essential topics like your target market and ideal customer profile (ICP) as we onboard you. 

After establishing the basics, we'll ask for your credentials so we can successfully carry out the campaign on your behalf.

7 - How does Nerdy Joe work?

In every case, we commence by comprehending your company and the special features of your good or service. So that we can schedule visits with the appropriate personnel for you, this helps us better understand your unique needs and objectives. 

Then, deep discussions (usually over calls or meetings) will be held to better understand the unique requirements and objectives of your company. Our strategies and efforts can then be appropriately aligned as a result. Furthermore, it reveals the outcomes you value so that we can figure out how to achieve them. 

When we have it figured out, we'll do extensive market research to find your ICP and develop a buyer persona. While we're at it, we'll work on configuring domains or improving your LinkedIn profile (depending on which we're using for your campaign) to make sure it effectively grabs the attention of your target demographic. 

Then, using information about your target demographic, our staff will create customized outreach messages that will appeal to each person in it. We put a lot of effort into developing and maintaining relationships with prospective leads in order to ensure ongoing engagement and create connections that result in conversions. 

In the end, we want to locate leads in your target market, get in touch with them, and develop relationships with them over time in order to turn them into sales-ready leads who are eager to meet with you.

8 - How long will it take to get results?

If you are experienced with B2B lead generation or appointment setting campaigns, you will realize that the beginning phases of the campaign are mostly about testing, analyzing data, and fine-tuning techniques.

We can identify the most successful strategy that produces outcomes using this procedure. Similar to A/B testing, this process aims to identify the go-to-market approach that produces the best outcomes. 

With that in mind, it should be noted that a number of variables might cause the timeline for achieving meaningful results to vary greatly. Consequently, although some businesses can see results right away, others would need to wait a few weeks to see notable effects. 

Nevertheless, we at Nerdy Joe are dedicated to producing results within the first month of your campaign, regardless of the time frame.

9 - How fast do you start working?

From the moment you join, our crew is thrilled and welcomes you with joyous emoticons in our Campfire. We create a unique project in our Basecamp just for your business at the same time, and you will get an email with the information you need to gain access.

Next, we'll start talking so that we can help you with the onboarding process and learn more about your goals, ICP, and other crucial campaign elements. In order to undertake preliminary study and research, we gladly require your account information or mailing domains.

We will start experimenting with different messaging approaches and offers after the preliminary work is done. In order to ensure that your campaign achieves the best results possible, this experimentation phase tries to pinpoint the techniques that connect with your target audience the most successfully.

10 - What is your appointment setting process, and what makes you different?

Of course, a thorough explanation of our procedure would require its own article. But like the majority of organizations, our appointment-setting effort can be broken down into a few essential components. Here is a quick summary of it:

    • Market research: We explore thoroughly into your target market and your competitors to uncover crucial insights.
    • ICP identification and buyer persona creation: To precisely determine your ICP and pinpoint the consumer personas, we will talk about and do additional research with you. This process guarantees the effectiveness and precision of our outreach initiatives.
    • Lead research: Using our expertise and powers, we identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
    • Customized outreach: We craft personalized outreach messages aimed to captivate and boost interaction.
    • Continuous engagement: Our objective is to establish lasting relationships with prospective customers and gradually win their trust and confidence.
    • Reporting: Following that, we will provide you sales prospects who are prepared to meet with you.

That is all. You can ensure that your company connects with potential customers and turns them into hot leads by using this strategy.

11 - How to hire a B2B appointment setting agency in Columbus?

The best method for us to select a B2B appointment-setting service company is to call out to several companies and carefully assess what each one offers to the table and the assurances they offer. Think about things like their expertise, life experience, and past successes, among other things.

Keep your objectives and budget in mind when making decisions. Inquire about the price, the ease with which these leads may be converted into customers, the quantity, and the caliber of the leads.

We also encourage you to have a conversation with us here at our organization. We would be happy to answer any questions you may have and provide you with the information you need to make an educated choice.

12 - Why should I hire a Columbus-specialized B2B appointment setting agency?

Consulting with a B2B appointment setting firm with experience in the Columbus market gives a lot of advantages by deciding to work with a team knowledgeable with the unique features of this particular business. 

This information significantly increases the likelihood of acquiring quality leads. However, it's crucial to remember that not all agencies you come across will be based in Columbus or even in the United Arab Emirates. The major consideration should therefore be the agency's ability to provide positive outcomes in the market you target. 

Nerdy Joe excels at providing B2B appointment-setting services tailored specifically for businesses in Columbus and other nations. Our thorough ICP and lead research techniques make us the ideal choice. 

Regardless of the target market, our major objective is to fully comprehend your offers and precisely identify the people we need to work with in order to deliver outstanding results.

13 - How fast do you start working?

After you sign up, we immediately welcome you into the Nerdy Joe Client family by lighting up our Campfire conversation with a plethora of happy emoticons. 

A special project in our Basecamp that is made especially for your company is instantly created at the same moment, and you'll get an invitation to join shortly after. 

Then we conduct dialogues to set up your campaign goals, your ideal client profile (ICP), and other crucial components. Then, in order to ensure that your profile is beautiful and accurately represents your brand, we request your LinkedIn login details. 

After laying the foundation, we immediately test different messaging strategies and recommend the ones we think your audience would respond to the best.

14 - Can I set B2B appointments with a business via email?

Email can be used to schedule appointments between businesses, and Nerdy Joe does so. However, the quality of your email content and how well it resonates with your target audience will largely determine how effective this method is. 

Our team creates customized, interesting, and value-driven cold emails that grab the reader's attention and persuade them to make an appointment. 

15 - How successful are B2B appointment setting campaigns in Columbus?

The submitted strategy and execution have a significant impact on the success of a B2B appointment setting campaign in Columbus, or any market. Many variables are at play, including the target audience's relevancy, the messaging's effect, and the perceived worth of the offering.

Our outreach programs at Nerdy Joe have a high level of engagement and efficacy. Specifically for companies with a marketable product or service that serves a real need and exhibits a strong product-market fit, our demonstrated track record has given us the confidence to guarantee outstanding outcomes.

The effectiveness of outbound outreach tactics depends critically on having a verified product-market fit. We may not be a good match for your business if it hasn't yet accomplished this.

16 - How can I make sure potential clients agree to an appointment?

To successfully land a B2B appointment, a prepared strategy that includes good communication and the presentation of evident value is required. It is common knowledge that developing a compelling and value-driven message is crucial for attracting listeners' attention and persuading them to engage.

However, based on our experience, we are aware that sometimes this may not be sufficient, particularly when attempting to engage with those who are unfamiliar with your business. I

When it comes to cold outreach, the first message or impression is crucial since it determines how receptive a lead will be. We put a lot of time and attention into completely understanding your ICP and identifying the appropriate decision-maker for each ICP.

Our staff meticulously investigates each individual and gathers vital data that enables us to appropriately customize our messaging. We ensure that our communications consistently attract readers and grab their attention by employing this tactic.

17 - Is B2B appointment setting more effective than cold calling in Columbus?

Both setting up B2B appointments and cold calling can be effective strategies, depending on the specific situation and how they are carried out. However, at Nerdy Joe, we believe that the former typically yields more profitable results. 

Setting up B2B appointments demands a more individualized, targeted approach than cold phoning, which takes a general approach. This focus on understanding the client's needs and offering them a solution that enhances their lives tends to generate more high-quality leads and fruitful business relationships in the marketplace. 

18 - How do you measure whether a B2B appointment setting campaign is effective?

Utilizing useful meaningful lead generation KPIs, we assess the success of our B2B appointment scheduling efforts. These KPIs include the quantity, caliber, and conversion rates of the leads generated. 

We want to fully understand your unique goals and learn about the appointment-setting accomplishments you value most as soon as possible. 

The achievement of the agreed-upon quantity of leads or appointments is the key metric we use to determine if your B2B appointment setting efforts were successful or unsuccessful.

We always evaluate success based on the qualities of your product and its intended market. 

For instance, if you are pushing a software solution to accountants, the key performance indicators are the quantity of product sign-ups, the quantity of accountants seeking a demo, and the quantity of accountants wanting to meet with you. These metrics act as gauges of the campaign's success.

Despite the fact that reply rate or open rate can be helpful in pinpointing problem areas or directing subsequent actions, they do not provide a thorough picture of the campaign's overall success. 

Unfortunately, a lot of B2B appointment setting companies simply focus on these KPIs when reporting results, which could not accurately reflect the impact on your firm.

19 - Do I need to outsource my B2B appointment setting in Columbus?

You could handle your appointment organizing services yourself, but collaborating with a specialized company like Nerdy Joe can have many advantages and produce better results.

Knowledge and creative experience are merely one factor. Recent sales statistics data shows that salespeople spend the majority of their time finding and contacting new clients, leaving them with only 12% of their time to hold meaningful conversations and close deals.

We are valuable because of this. We can easily locate and get in touch with potential clients thanks to our specialist knowledge and experience, which frees up your sales team's time and resources.

By doing this, we ensure that your lead generation initiatives are carried out precisely and successfully while also saving your team time and effort. Your sales force may focus on their key competencies, such as in-person sales and deal closes, to increase productivity

20 - How do I increase my B2B appointment setting response rate in Columbus?

A low level of response in your campaign to schedule B2B appointments might be caused by a number of variables. The efficacy of your campaign as a whole must be increased, so it is critical to assess and handle these issues.

These elements could include picking the wrong demographic to target, creating a weak profile, utilizing weak messaging, failing to take audience preferences into account, or making unattractive offerings.

To deal with these problems before they become a problem, Nerdy Joe adopts a proactive strategy. 

We conduct A/B testing right from the start, experimenting with various offers, channels and messaging styles to determine what resonates best with your target demographic. This allows us to refine strategies and optimize the campaign for better results.

The development of a go-to-market plan that precisely complements your company and properly targets the audience you want is what we ultimately aim to do.