Nerdy Joe — cold email and email marketing agency

We help companies in Boston secure 3 - 5 sales meetings every week

Looking for a battle-tested appointment setting agency to get you meetings with potential clients in Boston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your appointment setting campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

appointment setting

Our B2B appointment setting campaigns have helped companies based in Boston connect with potential customers at:

lead generation program to get qualified leadscold email marketinglead generation clients of nerdyjoecold email strategycold email agency near meemail marketing company

Here's how we can help you set more meetings in 2023…

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in. We do the hard work so you focus on closing deals.

cold email marketing

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers in Boston. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our appointment setting campaigns hit the mark.

lead generation company

We'll craft irresistible offers

We'll delve into your ideal customer profile (ICP) in Boston, uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

We'll book meetings and close them

Once the offer resonates with your potential customers in Boston, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate choice.

Want a more in-depth look into our appointment setting process? Here are some of our appointment setting case studies...

These appointment setting case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Boston B2B appointment setting agency work?

Subscribing to our appointment setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great appointment setting campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Maine area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Boston-based appointment setting agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is B2B appointment setting?

B2B appointment setting is the practice of arranging meetings or appointments between a sales representative or corporate representative and a prospective client or decision-maker in the business world.

B2B appointment setting's main objective is to schedule a definite time and date for a salesman to get in touch with a prospect and have a substantive conversation. Depending on the requirements and desires of both parties, these engagements may take the shape of in-person meetings, phone conversations, video conferences, or webinars.

1 - How much do B2B appointment setting agencies charge?

Companies charge differently for appointment arranging services, and there is no defined price that all businesses must adhere to. Additionally, it might be challenging to locate an appointment-setting business whose website clearly states the prices and service tiers it offers.

The costs associated with these services vary from company to company and are often determined by elements including the organization's expertise, technological capabilities, team size, particular needs for the marketing campaign, and anticipated outcomes.

Agencies employ various pricing strategies. Others charge on a pay-per-appointment basis, while some operate on a fixed rate basis. Additionally, there are price structures that include factors like the campaign's duration, the quantity of effort required, and even the project's size.

It's critical to keep in mind that, depending on the appointment setting company you select, you might need to make an upfront financial commitment or agree to work with one another for a minimum amount of time before starting to collaborate.

Our experience has shown that the price of appointment arranging services can vary from less than $1,000 to $50,000 per month. The agency you choose, the results you want, and the standing of your business all have a significant role in the ultimate price.

Transparent pricing is a top priority at Nerdy Joe. We are aware that when using an appointment setting company, your main objective is to find prospects that are truly eager in speaking with you and setting up meetings and sales possibilities.

Therefore, we offer three straightforward monthly packages at fixed rates for our appointment setting services. For $499, you receive 2 sales-qualified appointments. For $999, you receive 6 sales-qualified appointments. And for $1,999, we provide 15 sales-qualified appointments.

These packages, which are expertly crafted to complement the particular market dynamics of Boston, provide outstanding value for your money in our opinion. Our pricing structure is open, competitive, and intended to optimize your return on investment.

2 - How does your appointment setting process ensure compliance with data privacy laws?

Data privacy is extremely important to us, and we scrupulously follow all applicable regulations, including Boston's. We recognize that failure to comply might result in severe fines and harm to your reputation. 

Therefore, we begin our approach by being quite familiar with the data privacy regulations of each area in which we conduct business. In order to secure your company and your leads, our appointment setup procedure—which includes lead generation and data handling—is created to be entirely compliant with these rules.

3 - What are the best B2B appointment setting agencies for Boston-based businesses?

For companies based in Boston, there are many B2B appointment setting companies. The top ones are as follows:

  • Nerdy Joe
  • Belkins
  • Martal Group
  • Tafaseel BPO
  • Valasys Media
  • Growth Rhino
  • Masdar
  • Chalanas
  • SalesRoads

These appointment setting service companies may not all have physical locations in Boston, but they all have a thorough awareness of the Boston market, making them qualified to handle B2B appointment scheduling for your Boston-based company. 

4 - What is a B2B appointment setting agency, and why do I need one for my business?

A service that specializes in setting up meetings between your sales team and potential customers is known as a B2B appointment setup agency, like Nerdy Joe. 

The benefit for your company is that your sales force can concentrate more on closing deals rather than devoting time and resources to finding leads and scheduling appointments. 

We at Nerdy Joe use our vast knowledge and highly skilled employees to deliver you a pipeline of high-quality, sales-qualified leads, guaranteeing that the efforts of your sales team are maximized.

5 - How do you get Boston-based qualified leads for B2B appointment setting?

Regardless of region, having a thorough grasp of your target demographic and developing an ideal customer profile that is in line with your objectives are necessary for effective lead generation and appointment establishing efforts

Learning everything there is to know about your product, the target market it serves, and the reasons those customers need it is essential to this process.

Therefore, if Boston is your target market, we will carry out extensive research to find the appropriate people. To learn important information about their interests, needs, and behaviors, we shall carefully examine their profiles or accounts.

Based on this data, we will create a unique campaign designed to grab their interest and turn them into leads who are prepared to make a purchase for your company. 

Our goal is to develop persuasive messages and techniques that connect with the Boston target population, maximizing the chance for effective lead generation and appointment setting.

6 - How do I start a B2B appointment setting campaign in Boston?

Starting a B2B appointment setting campaign with Nerdy Joe is always a smooth process for our clients. You just need to choose the plan that best fits your business needs and your budget. 

Upon signing up, we'll set up a project for you on Basecamp. You'll be added to the project automatically. After that, we'll begin a discussion onboard you, talking about important elements like your target audience and ideal customer profile (ICP). 

After figuring out the fundamentals, we'll ask for your credentials so that we can effectively execute the campaign on your behalf.

7 - How does Nerdy Joe work?

We always begin by comprehending your company's operations and the distinctive features of your goods or services. We can better organize appointments with the appropriate people for you if we have a better understanding of your unique needs and objectives. 

Then, we'll conduct in-depth conversations (usually during calls or meetings) to understand the unique requirements and objectives of your company. Our strategies and efforts are better able to be coordinated as a result. Additionally, it enables us to understand the outcomes you value and how to deliver them. 

We'll carry out extensive market research to pinpoint your ICP and develop a consumer persona once we've got it sorted out. While we're at it, we'll set up domains or improve your LinkedIn account (depending on which we're using for your campaign) to make sure it effectively attracts the interest of your target market. 

Then, our staff will create tailored outreach messages that are intended to connect with each member of your precise target group. We put a lot of effort into establishing and maintaining relationships with prospective leads in order to ensure ongoing engagement and create connections that result in conversions. 

Our ultimate objective is to locate leads in your target market, establish relationships with them, and nurture these connections over time in order to turn them into sales-ready prospects who are eager to meet with you.

8 - How long will it take to get results?

If you're familiar with B2B lead generation or appointment setting campaigns, you'll understand that the initial stages of the campaign are primarily about testing, analyzing data, and fine-tuning strategies.

This process helps us find the most effective approach that delivers results. Think of it like A/testing to find the go-to-market strategy that brings the best results. 

So, with that in mind, the timeframe for achieving tangible results can vary widely due to several factors. So, while some companies may see results immediately, others may have to wait a few weeks to see significant outcomes. 

But regardless of the timeline, we at Nerdy Joe are committed to delivering results within the first month of your campaign.

9 - How fast do you start working?

Our staff is delighted to welcome you and displays enthusiastic emojis in our Campfire as you join up. In addition, you will get an email with the essential login information as we create a unique project in our Basecamp specifically for your business.

Then, we'll start having conversations to speed up your onboarding process and develop a deeper grasp of your campaign's goals, ICP, and other crucial elements. In order to undertake planning and research, we will also kindly ask for your account information or mailing domains.

The process of experimenting with different messaging approaches and offers will start after the preliminary work is finished. To provide the best possible outcomes for your campaign, this testing phase seeks to pinpoint the approaches that connect with your target demographic the most.

10 - What is your appointment setting process, and what makes you different?

Naturally, an in-depth evaluation of our procedure would require its own essay. However, like other businesses, the process of our appointment-setting campaign can be broken down into a few essential components. Here's a quick rundown of it:

    • Market research: For essential data, we thoroughly examine your target market and your competitors.
    • ICP identification and buyer persona creation: To truly understand your ICP and establish the buyer personas, we will talk about and do more research together. This stage guarantees that our outreach initiatives are exactly focused and successful.
    • Lead research: We manually create a list of prospects using our knowledge and abilities to find possible leads in your target market on LinkedIn or elsewhere online.
    • Customized outreach: We craft personalized outreach messages aimed to captivate and boost interaction.
    • Continuous engagement: Building and maintaining relationships with potential leads will help us gradually gain their confidence and credibility.
    • Reporting: After this, we will give you sales prospects that are prepared to meet with you.

That's about it. With this approach, you can make sure your business connects with potential clients and converts them into hot leads. 

11 - How to hire a B2B appointment setting agency in Boston?

According to our views, the most effective way to choose a B2B appointment setting agency is to contact a few companies and thoroughly consider the advantages and guarantees each one provides. In particular, pay attention to things like their knowledge, experience, and prior achievements.

Whenever making a decision, keep in mind your goals and your spending plan. Ask questions on the amount, quality, expenses, and simplicity of converting leads into customers.

We also encourage you to have a conversation with us here at our organization. We would be happy to answer any questions you may have and provide you with the information you need to make an educated choice.

12 - Why should I hire a Boston-specialized B2B appointment setting agency?

Deciding to work with a B2B appointment setting firm with specific skills in the Boston market offers an array of benefits because it ensures collaboration with a team familiar with the distinctive dynamics of this particular industry. 

The likelihood of finding worthwhile leads is significantly boosted by this skill. It's important to keep in mind as well that not all of the agencies you run into will be situated in Boston or even the UAE. The competence of the agency to produce quality results in your target market is therefore the most important factor to take into account. 

At Nerdy Joe, we're professionals at delivering B2B appointment-setting services that are especially suited for organizations in Boston as well as other regions. We are the best option because of our comprehensive lead and ICP research procedures. 

In order to constantly provide excellent results, regardless of the target market, our main goal is to comprehend your products and exactly identify the people we need to engage with.

13 - How fast do you start working?

The moment you sign up and become a member of our Nerdy Joe Client family, we quickly celebrate your arrival with a plethora of cheerful emojis lighting up our Campfire chat. 

At the same time, a distinct project exclusively tailored for your company is automatically set up in our Basecamp, and you’ll get an invitation to get onboard in the following seconds. 

Next, we strike up conversations for your onboarding and to understand your goals, ideal customer profile (ICP), and other crucial campaign components. We then request your LinkedIn account credentials to make sure it’s reflective of your brand and that it is impressive. 

After laying the foundation, we immediately move on into testing different messaging styles and offer to identify the ones your audience resonates with the most.

14 - Can I set B2B appointments with a business via email?

It is possible to schedule business-to-business appointments via email, and Nerdy Joe uses this technique. However, the effectiveness of this strategy is primarily based on the caliber of your email content and how effectively it connects with your intended audience. 

Our team creates customized, interesting, and value-driven cold emails that grab the reader's attention and persuade them to make an appointment. 

15 - How successful are B2B appointment setting campaigns in Boston?

The strategy and execution used have a significant impact on whether a B2B appointment setting a campaign in Boston, or any market, is successful. The target audience's relevancy, the effectiveness of the messaging, and the perceived value of the offering are just a few of the many variables at play.

At Nerdy Joe, we have faith in the potency and participation of our outreach initiatives. Our successful track record has given us the confidence to promise outstanding outcomes, particularly for companies with a marketable good or service that meets a real need and has a strong product-market fit.

A proven product-market fit is essential for the accomplishment of outbound marketing tactics. We may not be a good match if your company has not yet achieved this.

16 - How can I make sure potential clients agree to an appointment?

A planned approach that combines effective communication and the presentation of obvious value is necessary to successfully land a B2B appointment. It is well known that creating persuading and value-driven messaging is essential for grabbing the attention of listeners and convincing them to interact.

But from our experience, we know that this might not always be enough, especially when trying to connect with those who aren't familiar with your brand. I

The first message or impression matters a lot when it comes to cold outreach because it affects how receptive a lead will be. In order to fully comprehend your ICP and find the proper decision-maker for each ICP, we spend a lot of time and effort doing so.

Each person is thoroughly investigated by our team, who collects important information that helps us to properly personalize our messaging. By using this strategy, we make sure that our messages continually engage readers and pique their attention.

17 - Is B2B appointment setting more effective than cold calling in Boston?

Cold calling and B2B appointment setup can both be successful depending on the situation and how they are done, but at Nerdy Joe, we think that the former usually produces more fruitful outcomes. 

Compared to the general sweep of cold calling, arranging B2B appointments requires a more individualized, targeted approach. The market tends to see more high-quality leads and prosperous commercial partnerships as a result of this emphasis on comprehending the demands of the client and providing them with a solution that is value-driven. 

18 - How do you measure whether a B2B appointment setting campaign is effective?

Through the application of relevant KPIs, we assess the efficacy of our B2B appointment setting efforts. These KPIs cover conversion rates, lead quality, and lead generation numbers. 

Our starting point is to fully understand your unique goals and pinpoint the appointment-setting accomplishments that you believe have been particularly meaningful. 

Attaining the agreed-upon quantity of leads or appointments serves as our main yardstick for determining whether your B2B appointment establishing efforts were successful or unsuccessful.

In order to determine success, we always take into account the features of your product and its intended market. 

The number of product sign-ups, the number of accountants asking for a demo, and the number of accountants eager to meet with you, for example, are important indicators if you are pushing a software solution to accountants. The success of the campaign can be determined by these criteria.

Although reply rate or open rate can be valuable in determining areas for improvement or informing subsequent actions, they do not provide a thorough picture of the campaign's overall success. 

Regrettably, many B2B appointment setting companies solely focus on these metrics when presenting results, which may not accurately reflect the impact on your business.

19 - Do I need to outsource my B2B appointment setting in Boston?

It is possible to manage your appointment scheduling needs internally, but working with a specialized company like Nerdy Joe can have many advantages and lead to better results.

The knowledge and creative experience are only one factor. According to recent sales statistics data, salespeople spend the majority of their time finding and contacting potential clients, leaving them with just 12% of their time to hold meaningful conversations and close deals.

Our worth is in this. We can quickly locate and get in touch with potential clients thanks to our specialist knowledge and experience, which frees up your sales team's time and resources.

By doing this, we not only save your team time and effort, but we also make sure that your lead generation campaigns are carried out precisely and successfully. Your sales force may focus on their primary competencies—in-person sales and deal closures—while maximizing efficiency.

20 - How do I increase my B2B appointment setting response rate in Boston?

A low response rate in your B2B appointment setting campaign may be caused by a number of causes. To increase your campaign's overall efficacy, it is critical to assess and address these variables.

These variables could be incorrect audience targeting, a weak profile, ineffective messaging, disregard for audience preferences, or unattractive offers.

At Nerdy Joe, we take an active stance to deal with these problems before they become a problem. 

We conduct A/B testing right from the start, experimenting with various offers, channels and messaging styles to determine what resonates best with your target demographic. This allows us to refine strategies and optimize the campaign for better results.

The development of a go-to-market plan that precisely complements your company and targets your target market is our ultimate objective.